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The world of products surrounding tennis great Novak Djokovic

Novak Djokovic holds the most singles grand slam titles for men in history at 24. As a proud Serbian, the people of his smaller country take a special pride in Djokovic, and many of his family members and community have taken to using his name to develop products, from restaurants to cheese and wineries. This quick article breaks down Novak's role (or lack of) in those efforts.

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