Revisit past presidential campaign buttons and slogans from US history.

What compels an audience shifts over time, meaning yesterday's popular speeches might not go over the same way if delivered today. However, impactful campaign speeches across time share some qualities, including taking the audience seriously, inviting listeners to engage with or respond to presented materials, and using everyday, informal language. Additionally, US political candidates typically promote themselves in their speeches, an approach initially considered vulgar in Australia and Britain.

The first televised presidential debates of 1960 were seemingly so consequential, candidates opted not to participate in one for 16 years. In the last 60 years, debate format has changed frequently as the political parties and news outlets vie for rules to either protect candidates or increase TV ratings. In this brief video, one expert suggests five interesting innovations to the debate format to make them more informative for the average US voter.

Presidential debates in the US are highly-touted events viewed as the capstone of a campaign, but their impact on the overall polling is often undetectable. Nonetheless, the televised events can be really entertaining as candidates sweat under the pressure of a live mass audience, and most morning after news round-ups contain some of the event's notable—or cringey—moments. Here's a quick, three-minute video of highlights of some of the more fascinating moments from US primaries.

In 1960, John F. Kennedy and Richard Nixon faced off in the first televised presidential debates. Kennedy's calm, telegenic presence contrasted with Nixon's uneasy appearance, showing how the new medium could shape voter perceptions and modern campaign strategy.

In 2018, #JobsNotMobs morphed from an internet meme into a conservative slogan. A video clip of angry protesters mixed with news anchors discouraging the use of the word "mob" posted on October 11, birthed the phrase. By October 19, it was adapted into a Republican party slogan.

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

During Carter's 1976 presidential campaign, his brother, Billy Carter, became a sideshow attraction as a country bumpkin. The Louisville-based Falls City Brewing Company decided to capitalize on the attention and hired Carter has a brand ambassador to promote his own "Billy Beer." What followed was a strange, suspicious bit of guerilla marketing and hucksterism, all of it documented in this Mental Floss retrospective.

In the run-up to the 2016 United States Presidential Election, Budweiser changed its name as part of a marketing campaign that ran from the end of May through the November election itself.

After a 1909 pre-inauguration dinner for incoming President William Howard Taft featured possums and potatoes as the main course, Susie W. Allgood wanted to produce and market an alternative to the Teddy Roosevelt-inspired teddy bear: Billy Possum. Kids thought it looked too much like a rat.

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

Pollsters track more than just politics: From civil rights to war declarations, go back and see how people felt about major events in the US with this timeline.

Voter turnout reached 66% in 2020—the highest since 1908—and 64% in 2024, tied for second-highest with 1960. In 2024, Trump benefited from higher turnout among his prior voters and new voters.

The tradition began in 1982 when Ronald Reagan honored Lenny Skutnik, who rescued a survivor from the icy Potomac after a plane crash. Since then, presidents have spotlighted a wide range of guests from Rosa Parks to Rush Limbaugh to humanize and reinforce policy themes.

Despite the Watergate break-in becoming public in June 1972, voters largely shrugged it off. On Nov. 7, 1972, Richard Nixon still achieved a historic landslide—winning 520 out of 538 electoral votes, carrying 49 states—making it one of the largest Electoral College victories in US history.

In this 2008 discussion, speechwriters from the Richard Nixon, Jimmy Carter, Ronald Reagan, and Bill Clinton administrations discuss how the State of the Union is written, negotiated, and used to project presidential leadership.

These political experts highlight standout State of the Union addresses that shaped the nation's direction—from Washington's first and Lincoln's Civil War messages to FDR's wartime resolve, LBJ's Great Society launch, and Clinton's scandal-shadowed 1998 speech.

Rockwell initially pitched the "Four Freedoms" project to the US Ordnance Department, but was rejected. Rockwell's editor at the Saturday Evening Post, however, loved the idea and published the images across four consecutive issues. After they became a sensation, the Saturday Evening Post partnered with the US Department of the Treasury to send the paintings on a 16-date national tour, which raised $133M in war bonds and stamps. Meanwhile, the Office of War Information printed four million sets of the posters with "Buy War Bonds" emblazoned on them.

This list highlights famous White House animals—from Abraham Lincoln's goats, Nanny and Nanko, to Joe Biden's German shepherds, Champ and Major—showing how pets have long been part of presidential life.

Trump used platforms like Twitter (now X) to bypass traditional media, announce policy, and confront opponents directly. His online presence reshaped political messaging, blurred the line between official and personal communication, and transformed how presidents engage the public.

Some of the world’s most popular podcasts, like “The Joe Rogan Experience” and “This Past Weekend w/ Theo Von,” are hosted by stand-up comedians. They also now play a role in American politics, with representatives, senators, and even presidents taking part in their freewheeling conversations

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

The red–blue color scheme used on election night maps emerged in the 20th century as television networks adopted color graphics to make results easier to follow. The association of red with Republicans and blue with Democrats later became standardized.

This interactive tool lets users explore the outcomes of every US presidential election from George Washington's uncontested 1789 victory through 2024, showing how electoral votes, state results, and shifting coalitions shaped each race.

The latest polls for the 2024 Presidential Election. Updated daily, includes state and national polls for every matchup, including Biden, Harris, Trump, and DeSantis.

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

One of the most significant performances of a politician's life is the televised debate, which requires the kind of preparation only an actor would be familiar with. This article dives into some of the recent history around debate prep norms, including how every campaign chooses someone to act like the opponent in mock debates—often to comical effect.

This University of California, Santa Barbara archive compiles presidential election data from 1789 to the present, including popular vote totals, turnout figures, and contextual resources that explain how the electoral process and political landscape have evolved.

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

For decades, he was written off by the art world as a simplistic commercial artist, but critics began to reconsider Rockwell's work many years after his death. Arguably, the height of that resurgence came in 2011, when President Barack Obama hung "The Problem We All Live With" (on loan from the Norman Rockwell Museum) in the White House to mark the 50th anniversary of Ruby Bridges' desegregation walk.

Because presidents are elected through the Electoral College rather than a national vote, candidates can win while receiving fewer votes nationwide. John Quincy Adams, Rutherford B. Hayes, Benjamin Harrison, George W. Bush, and Donald Trump (2016) each won the presidency while losing the nationwide popular vote.

In 1874, as Republicans debated Ulysses S. Grant possibly seeking a third term, Harper's Weekly ran a Thomas Nast cartoon showing a panicked elephant labeled "The Republican Vote." The image caught on, cementing the elephant as the GOP's enduring symbol.

From Theodore Roosevelt's 1902 overhaul to Harry Truman's complete gutting in 1948 and Jacqueline Kennedy's historic restoration in the 1960s, nearly every major White House renovation has faced criticism over cost, design choices, or historical preservation.

Curious about the eating habits of past commanders-in-chief? From George Washington to Barack Obama, discover the food preferences of former US presidents. Find out who liked to go out vs. stay in, where they frequented, what they ordered, and how they spent their time in each establishment.

One bank has made it a point to conserve checks from US presidents. Peruse this gallery of signed checks from Washington, FDR, JFK, Lincoln, and more.

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

Both superpowers waged a global battle for hearts and minds through propaganda—using film, radio, art and education to promote their values. The US emphasized freedom and prosperity, while the USSR championed socialism and anti-imperialism.

PBS's "The Presidents" collection profiles America's leaders through award-winning documentaries, interviews, and archival footage. The series captures how each president reflected the nation's values, crises, and culture while shaping the office's power and legacy.

Television networks first granted airtime to the out-of-power party in 1966, with Republicans Everett Dirksen and then-Representative Gerald R. Ford delivering the inaugural response. See a list of each opposition response to the State of the Union since then.

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.