Advertising spending for the 2026 midterm elections is projected to reach $11.6 billion, surpassing the record set during the 2024 presidential election.

A $70M increase from 2023, this marketing tactic helps lawyers bring attention to their names in an oversaturated market. Read this article to find out why lawyers advertise on so many billboards.

That’s according to a study commissioned by The Advertising Coalition, conducted by S&P Global Market Intelligence, which also found that the advertising industry powered more than 20% of total US economic output at the time.

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

Analysts expect GOP-led states to net seats through mid-decade redistricting, while Democratic states face greater hurdles due to commissions and legal limits—tilting the likely outcome toward Republican gains in 2026.

Beginning in Texas, Republican-controlled legislatures in Missouri, Florida, Ohio, and North Carolina moved to redraw maps before 2030—an uncommon mid-decade effort aimed at securing additional congressional seats.

This data visualization shows the social media platforms where advertisers spent the most money in the first six months of 2024, with Facebook leading the pack taking home 36.3% of US social ad spend.

During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products.

Thirty-six states are holding gubernatorial races this November. Here's a breakdown of which states are holding elections, who is running, and which way the race is leaning.

The 2010 Supreme Court ruling allowed corporations and other outside groups to spend unlimited money on elections independently of candidates—while leaving direct contribution limits intact—expanding the role of wealthy donors and outside influence in American political campaigns.

The National Conference of State Legislatures maintains a live tracker showing where mid-decade congressional redistricting is underway, detailing which states are pursuing new maps, the legislative and constitutional methods being used, and how courts are responding as the 2026 elections approach.

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

Analysts reported that the 2022 midterms featured the lowest share of competitive congressional districts since 1970, reflecting how modern redistricting has increasingly produced safe seats and reduced voter choice.

Online shoppers shelled out some $11.3M per minute between 10 am and 2 pm on Black Friday 2024, according to Adobe Analytics data. The $10.8B online shoppers spent on Black Friday 2024 was more than double the amount they spent online in 2017.

Voter turnout reached 66% in 2020—the highest since 1908—and 64% in 2024, tied for second-highest with 1960. In 2024, Trump benefited from higher turnout among his prior voters and new voters.

Ads in Google Search, YouTube, and other products brought in $147B for Alphabet, with ad click costs ranging from $7 to several hundred dollars. YouTube's ad revenue alone jumped 49% year-over-year in one quarter.

Public K-12 schools spent around $857B in 2024, averaging $17,277 per student. State and local sources shouldered nearly 90% of costs, and federal funds provided about $2,400 per pupil.

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

Founded in 2018 by MIT graduates, Kalshi won a federal appeals court ruling in October 2024 that allowed it to offer election contracts in the US. When prediction markets predicted President Donald Trump's win (more accurately than most polls), prediction markets were thrust into the public eye.

In response to Republican mid-decade redistricting efforts, Democratic leaders in California, New York, Illinois, and Maryland signaled plans to revisit their own congressional maps.

Legal Super Bowl wagering has grown sharply over the past decade as US states legalized sports betting. In 2018, sports betting was only legal in Nevada and accounted for $158.5M.

President Trump's audience was about 13% higher than President Biden's 2024 address, but it fell short of Donald Trump's first-term State of the Union viewership, which consistently topped 37 million and peaked near 48 million in 2017.

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

According to Circana and NielsenIQ, Super Bowl week drove $670M in snack spending and 107 million pounds of food, with most fans watching at home, spending about $44 on food and drinks each.

A joint analysis from the Brennan Center and Verified Voting finds that replacing aging voting equipment will cost hundreds of millions of dollars.

In 2021, countries in the Middle East spent $168 billion on weapons. Defense spending in the Middle East has been falling in the last few years, but this doesn’t necessarily mean that the region is de-militarizing. In 2021, Saudi Arabia spent $55...

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.