Michael Jordan came out of retirement for a second time in 2001 to play for the Washington Wizards, a team he partially owned.

Michael Jordan wore Converse when he played at UNC Chapel Hill, but always wanted to wear Adidas when he went to the NBA. He tried to get Adidas to match Nike's $2.5M deal, but Adidas wouldn’t do it.

Nike stock plummeted in the four years that followed the company’s initial public offering (IPO). The company’s deal with Michael Jordan in 1984 ultimately revived investor confidence.

The first pair of Air Jordans hit shelves in 1985 for $65. The company expected to sell $3M worth of shoes in the first three years, but ultimately blew past that goal in the first year of sales.

The initial mockups Nike gave Jordan were entirely black and red. The NBA had strict rules around shoe color at the time that these colors violated. The story goes that Nike paid the $5K fine for each game that Jordan wore the shoes in, but there’s no photographic evidence that Jordan ever wore them in a game at all. Regardless, Nike created the “banned” ad, capitalizing on the controversy.

For years, NBA Commissioner David Stern had been planning for an NBA-supported women’s basketball league. When the US Women’s Basketball Team captured gold at the 1996 Olympic Games in Atlanta, he began putting them into motion.

In 1987, he started shipping VHS tapes of games to state-run TV stations in China, and opened an NBA office there by 1992. Today, China is the league’s second-largest market.

Before Michael Jordan and the Air Jordans became the iconic shoe of the league, Chuck Taylor high tops were considered the best basketball sneaks. Need proof? The 1936 US Olympic team wore matching Converse.

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

When David Stern took over as commissioner in 1984, he watched multiple teams lose on purpose to get the top pick in a stellar draft class. The next season, Stern changed the process to a lottery, where every nonplayoff team has an equal chance at the first pick.

Nearly two decades before the WNBA began, there was the Women's Professional Basketball League, the first women's professional basketball league in the United States. Though it was only around for three years, it was groundbreaking, building the template for women's leagues and, eventually, for the WNBA.

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

The 1960s was a decade dominated by the Boston Celtics. They won nine championships in the decade and 11 titles in 13 seasons between 1957 and 1969, propelled by their coach and general manager "Red" Auerbach" and center Bill Russell.

When the pandemic hit in 2020, the WNBA delayed the start of their season, choosing to play in a quarantine bubble for a 22-game season. Players choosing to opt in knew the decision wasn't just for them, but for their families. This TNT video explores what it was like for WNBA players to play, practice, and live together for nearly 100 days.

Japanese-American Wataru "Wat" Misaka was a star basketball player for the University of Utah, claiming championships in 1944 and 1947 after serving during World War II. After stellar performances at Madison Square Garden, the New York Knicks drafted him.

The $2.2B deal was widely applauded in the media, but the Players Association questioned how the NBA arrived at the valuation and why the deal gives players less than 10% of total revenue compared to the NBA’s 50%.

The WNBA was launched in 1997, providing a historic opportunity for women’s basketball. Two weeks after the WNBA kicked off its inaugural season, NBC aired this hourlong documentary, giving viewers a behind-the-scenes look at the league’s first games. The documentary also looks at the first pro league, the All-American Red Heads, and provides stories of the premier players in the WNBA.

Many teams share markets with an NBA team, and some share arenas; however, seven are independently owned. The WNBA will expand into Canada in 2026.

The 2024 WNBA season shattered attendance and viewership records, thanks in large part to rookies Caitlin Clark and Angel Reese. The league secured a record 11-year, $2.2B media rights deal. Yet players' salaries are low compared to the NBA. This CNBC video dives into the WNBA’s business model and explores why it may take years before the longest-running women’s sports league becomes profitable.

Larry Bird biographer Keith O'Brien argues March Madness as we know it today began in 1979, with an electric, raucous game that's largely been forgotten. Thankfully, he's dredged up the details (and the footage) to help us relive it.

In 1936, the first year the Olympics featured basketball, the US squad featured players from two companies: an oil refinery in Kansas and Universal Pictures in Hollywood.

Instead of paying for the inventory sold, Knight locked retailers into iron-clad agreements, where the companies would pay upfront for Nike inventory (but at a 7% discount). Knight did this to leverage debt, allowing retailers a better chance at getting the wildly popular Air Jordans.

In the mid-1950s, Wilfred “Bill” Winkenbach, a part-owner of the Oakland Raiders, concocted two fantasy sports games: one for Major League Baseball and one for the Professional Golfers’ Association. In 1962, he invented fantasy football alongside two writers from the Oakland Tribune.

When Lakers superstar Magic Johnson announced he had HIV in 1991, the disease was highly misunderstood. Commissioner David Stern had behind-the-scenes conversations with Johnson about publicly handling his eventual announcement, leading to the start of the condition's destigmatization.

In October 2025, a current coach, a current player, and a former player and assistant coach were arrested as part of an FBI investigation into a large-scale gambling ring. The current player, Miami Heat guard Terry Rozier, is accused of using non-public information to bettors.

Black players were not permitted on the existing professional basketball teams, but Abe Saperstein—the team's original coach, owner, manager, and sometimes player—leaned into the team's all-Black roster, nodding to New York's historically Black neighborhood even though the team didn't play there until the late 1960s.

Nike wanted to sign then-newcomer Shaquille O’Neill, but didn’t offer Shaq his own shoe because they had already signed Alonzo Mourning. Shaq said he felt like Nike didn’t understand his potential, and the company wouldn’t have given him as much creative control as Reebok would.

A 5-seed from the small Horizon League, Butler reached the 2010 title game against Duke—where Gordon Hayward's half-court heave at the buzzer narrowly missed. They returned as an 8-seed in 2011, losing to UConn. The runs launched Hayward into the NBA lottery and coach Brad Stevens to the Boston Celtics.

In the NBA of the 1970s, cocaine use was prevalent and fights were a regular occurrence. On one early December in 1977, a fight broke out between the Lakers and the Rockets. Read this gripping LA Times story from 1985 that recounts a near-fatal punch thrown by Laker forward Kermit Washington and the devastating consequences paid by Houston Rocket forward Rudy Tomjanovich.

After the Malice at the Palace brawl between the Indiana Pacers and the Detroit Pistons, Commissioner David Stern wanted to tamp down the league's bad-boy image, instituting a business casual dress code for all players on the sidelines and at team-sanctioned events.

When Ramadan began on February 1, 1994, Olajuwon fasted every day of the month while playing for the Houston Rockets. He still won Player of the Month. His story is a fascinating look on how world-class athletes stay competitive while observing their religious obligations.

Women’s basketball began in 1892, less than a year after the sport’s invention, but restrictive clothing and societal norms posed early challenges. Senda Berenson modified rules to make the game more “suitable,” limiting dribbling and court movement. By 1971, women began playing with rules similar to men’s, and Title IX in 1972 provided federal funding, opening doors for future athletes.

The 2024 WNBA season was a watershed moment for the league. The arrival of rookies Caitlin Clark and Angel Reese brought new excitement and record viewership. Remarkably, all 12 WNBA teams sold out their season ticket memberships for the first time in league history.