Longtime General Motors CEO Alfred Sloan used the motto 'a car for every purse and purpose' to represent the value of having multiple car brands with different target audiences under one company.

Before founding the Ford Motor Company, Henry Ford started two businesses that ultimately failed because he didn't get a product to market quickly enough. The Henry Ford Company pushed Henry Ford out in 1902, only to later reform and be renamed after the founder of Detroit, Antoine de la Mothe Cadillac.

To pursue his goal of marrying industry with agriculture, among other reasons, the automobile giant oversaw the design and creation of a vehicle with 12 panels made from plastic. At 2,000 pounds, the car was much lighter than all-steel ones, but production stopped during World War II.

Thanks to its low manufacturing costs, the Model T made it so many Americans could actually afford a personal vehicle. The car was produced as a simple, open-air vehicle that could be upgraded with aftermarket additions (like window wipers or better headlights).

This documentary argues that GM systematically bought up and destroyed streetcar networks across the US in the 1930s, replacing them with buses and helping put the automobile at the center of American culture.

Although cars existed before the Model T, manufacturing them required a group of highly specialized mechanics. The Model T was so affordable in large part because of the moving assembly line, which cut down the total manufacturing time of the car and replaced specialized workers with general laborers who performed repetitive tasks.

Ogilvy said that he only advertised products he believed in and would personally use. Despite his famous copywriting for Rolls-Royce (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”), he resigned the account when he lost confidence in the brand’s newer cars’ quality.

Tesla's innovative direct-to-consumer sales model and online ordering system changed car-buying, and the Model S, which had a 200-mile range, forced other automakers to enhance their EV offerings and rethink vehicle design.

In 2022, NASCAR unveiled its Next Gen car, and the changes were some of the most significant in decades. Teams no longer design each car part, but purchase them from a single source, bringing greater parity.

In the past five years, the share of people buying cars above $50K has increased by several-fold. Car prices have significantly increased overall in recent years.

Despite production delays, factory struggles, and skepticism from established carmakers, Tesla reached its goal of making 5,000 Model 3s per week. This achievement marked a turning point, proving that electric vehicles could be scalable to meet increasing demand.

The one-time battery company eclipsed Tesla in total sales in 2024. The Chinese-backed manufacturer targets low- to mid-tier cars and builds 75% of its components in-house. Its cars typically retail at half the cost of similar Tesla models.

- Henry Ford

-Apple co-founder Steve Jobs (1955-2011)

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Detroit, Michigan, began as a fur trading post in the 1700s but would become the world epicenter of car manufacturing in the 1900s after Henry Ford developed his paradigm-shifting assembly line at a plant there. Racial tensions, a lack of economic diversification, and poor leadership would plunge the city into poverty and decay in the late 1900s, culminating in a 2014 bankruptcy. Browse the somber images of the city's abandoned spaces here.

The company employed a disruptive strategy to transform the transportation market, but early struggles, including leadership shifts and near bankruptcy in 2008, threatened its efforts to bring electric vehicles to the mainstream.

The share of overall new auto sales under $25k was 4.8% in February 2025, according to the automotive pricing source Edmunds. That's down from 23% during the same month in 2019.

Slogans like "if you don't like dark roast, this coffee isn't for you," also known as "dissuasive framing," can entice specific groups of customers, some marketers say. The shift comes from the perceived authenticity of a company admitting that a product is not perfect for everyone.

The process was not an easy one: Despite growing American interest, thanks to Netflix's "Drive to Survive" and the 2025 film "F1," the 10 teams in the league were resistant to another team diluting the prize money. That changed when Cadillac agreed to pay $200M to become Formula 1's 11th team. This deep dive from ESPN's Nate Saunders details how the company made the deal happen.

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

Preceding car infotainment centers by decades, the technology that was unveiled in the Buick elicited praise from auto journalists, but consumers did not make investments in the cars.

The first generation of NASCAR automobiles were nearly identical to on-the-street models, with no modifications allowed to the body or frame. They even raced with doors. Fast-forward 75 years and the cars are 670-horsepower machines designed for racing.

In 2024, Y Combinator Cofounder Paul Graham wrote a viral manifesto of sorts about a strategy he calls "founder mode." It's the opposite of what Graham calls "manager mode," which allows founders to hire executives who he says ultimately run the company into the ground.

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

Some electric vehicle buyers frustrated by Elon Musk's antics have been won over by the adventure-focused company, which has received a $5B investment from the Volkswagen Group to develop crossover and hatchback models with solid-state batteries.