Generally, NBA basketball teams whose players touch each other more win more games

Shorter, more frequent touches are better than longer, rarer ones

That's according to a 2024 meta-analysis of 137 studies on touch. It found that as long as the touch is consensual, the identity of the toucher mattered little for adults, and there was even a benefit to receiving "touch" from objects like weighted blankets or robots. For newborns, however, the identity of the toucher did matter, and the greatest benefit came from parental touch.

73% of people report they crave more physical touch in their lives

This figure came from a 2019 survey of 110 adults and examined what's formally called a "touch gap." Touch helps reduce stress, strengthening our immune system, and overall well-being. It can also improve children's health, adjustment, and IQ scores.

The longstanding bond between the NBA and anime

Japanese anime and the National Basketball Association may not have obvious similarities, but fans have long noticed the shared themes of heroic accomplishment and intense competition. Both NBA players and fans draw inspiration from anime, comparing dramatic basketball moments to well-known anime scenes.

Parents and romantic partners naturally touch at speeds optimizing nerve activation

A small observational research study shows that when parents are asked to caress their infants and volunteers are asked to caress their partners, both groups spontaneously stroke their loved ones at velocities that, on average, fell within the optimal range to stimulate the C-tactile afferent nerve receptors. This wasn't the case when volunteers were asked to do the same with an artificial arm, which they stroked much faster.

The NBA and its players donate the fines from technical fouls to various charities

The "Fined and Philanthropic" initiative, a grant-matching program from the National Basketball Players' Association, directs the funds toward charitable organizations.

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

A researcher thinks she knows why people keep touching museum exhibits

A museologist who studied unauthorized touch at the British Museum concluded that people may feel it's difficult to learn about things "unless you handle them" and that people are trying to connect with the past, viscerally. Her work has included interviewing British Museum visitors who committed unauthorized touches and spending extensive periods observing people touching prohibited items across 2004 and 2005.

The NBA consists of 30 teams and 450 players

The teams are divided into two conferences, the Eastern and Western, each playing 82 games from mid-October to mid-April. Conference champions meet in the NBA Finals each year in late May or June to crown a league champion.

The inclusion of NBA stars in the '92 Olympics changed basketball's global standing

The Olympics finally permitted professional basketball players to play in 1992 Summer Games and the NBA produced one of the greatest basketball teams ever assembled: The Dream Team. Billions worldwide watched Jordan, Bird, and Magic dominate to win gold, inspiring future Hall of Famers and increasing the NBA's viewership.

Touch helps newborns regulate stress, gain weight, and feel less pain

Conclusions from this 2024 analysis from a team of Danish researchers included that touch interventions were particularly useful for newborns in regulating cortisol levels, helping newborns gain weight, and reducing pain. (Some users may experience a paywall.)

Who provides therapy is more important than what method they practice

What makes therapy work well is the connection that patients feel with their therapist, and the trust in that relationship. Some research suggests that while the therapeutic model—say cognitive behavior therapy or psychodynamic therapy—accounts for roughly 15% of outcomes, the therapeutic relationship with the therapist accounts for more than 30%.

Humans are wired to pick up on each other's emotion, making laughter contagious

The reaction plays a key role in establishing interpersonal connections and relieving stress by releasing endorphins—feel-good hormones. A 2021 study identified at least 65 animal species that produce playful sounds, such as laughter.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

We can sense touch even through a tool

Research published in 2019 indicates that the same brain regions involved in sensing touch on the body also process it when humans use a tool to do the touching. Essentially, it's acting as a sensory extension of the body. (Some users may experience a paywall.)

A 2025 NBA scandal exposes athlete participation in sports betting

In October 2025, a current coach, a current player, and a former player and assistant coach were arrested as part of an FBI investigation into a large-scale gambling ring. The current player, Miami Heat guard Terry Rozier, is accused of using non-public information to bettors.

Ranking valuations of NBA teams

NBA teams were worth a total of $138B in 2024, with the Golden State Warriors the highest-valued at over $9B, according to research and analysis conducted by sports business outlet Sportico. Dive into the data with this write-up and visualization.

Board games can improve life satisfaction and coping self-efficacy

They provide distraction, foster self-determination, and promote personal transformation. Purposeful engagement with games builds the capacity to face real-life problems.

A 2004 brawl led to a strict dress code for NBA players

After the Malice at the Palace brawl between the Indiana Pacers and the Detroit Pistons, Commissioner David Stern wanted to tamp down the league's bad-boy image, instituting a business casual dress code for all players on the sidelines and at team-sanctioned events.

Efforts to build touch-enabled machines highlight the complexity of human touch

The challenges that engineers are facing as they try to reproduce a human's ability to touch and also give robots the ability to interpret that kind of sensory flow are furthering our understanding of the myriad intricacies of human touch—and the challenges in emulating it.

Sports leagues have attempted to prevent athletes from betting

As pro and collegiate sports embrace betting (and the revenue that comes with it), each league works diligently to ensure the integrity of the games by hiring private firms to analyze irregular bets. These companies have flagged bets that led to the firing of Alabama’s baseball coach, the suspension of multiple athletes at Iowa and Iowa State, and, most recently, a lifetime ban on former Toronto Raptors forward Jontay Porter by the NBA in April 2024.

NFL Draft decisions are shaped by brain science, data, and office culture

Carnegie Mellon researchers say Draft-room choices are influenced by the "jackpot effect"—where higher stakes can impair performance—as well as by groupthink, the limits of data, and whether scouts feel safe speaking up.

Tim Donaghy and the NBA game fixing scandal

A two-year investigation by ESPN details how former NBA referee Tim Donaghy conspired to fix games, who he was working with, and where the money was going. In a lengthy statement, the NBA denied much of the new claims in the article, saying the data ESPN used was not strong and they were unable to replicate it. Donaghy was given a lifetime ban and served nearly all of his 15-month sentence.

Studies show correlations between women's sports and leadership roles

A 2024 Women’s Sports Foundation report showed 69% of women who played sports held leadership roles. Similarly, a 2015 study showed 94% of women in C-suite roles had been involved with athletics.

Fantasy sports can also offer community

Fantasy leagues often carry over from year to year, allowing people to hang on to (or forge) connections with others. Matthew Berry, a fantasy football analyst for NBC Sports, argues, “the truth is it’s all about the people. It’s not the draft, it’s not the trash talk or the punishments … It’s the people who make the draft and the trash talk and the punishments and the winning what it is.”

Some athletes warm up with equipment from other sports

Baseball superstar Shohei Ohtani uses a cricket bat; his teammate Yoshinobu Yamamoto throws a javelin. Quarterback CJ Stroud shoots free throws. The reasons are partially physical (it's good to exercise different parts of your body) and partially mental (it's nice to take the pressure off with someone else's game).

Research suggests that lottery winners tend to be happier than those who lost

Despite this host's attempts, it seems unlikely to prove that money buys happiness. However, there are interesting studies that suggest increased wealth can, on average, improve one's satisfaction.

Researches have found that various monkeys have pet-like relationships with other species.

A 'fishy' scent does lead to mistrust

In experiments where people were exposed to a literal fishy smell they were less willing to cooperate with others in economic games requiring trust, but that wasn't the case when they were exposed to another bad odor—the smell of flatulence.

Blindfolded people could identify objects by touch alone a week after encountering them

These touch memories are more complex and durable than previously thought. In research published in 2018, blindfolded volunteers touched over 150 household objects for about 10 seconds each, and afterward correctly identified the objects more than 90 percent of the time when presented with the object and a similar one. Participants still knew most of the objects a week later with about 85 percent accuracy. (Some users may experience a paywall.)

NBA players are the best paid athletes in major US sports

The NFL is the most valuable pro league in the world, but its players aren’t making nearly as much as NBA players. This CNBC video dives into how league structure, salary cap, and guaranteed contracts define how much an athlete will make, and shows how NBA players are able to use those to get almost double the average annual salary of other pro leagues.

In 2020, the league quarantined players in a 'wubble'

When the pandemic hit in 2020, the WNBA delayed the start of their season, choosing to play in a quarantine bubble for a 22-game season. Players choosing to opt in knew the decision wasn't just for them, but for their families. This TNT video explores what it was like for WNBA players to play, practice, and live together for nearly 100 days.

Touch deprivation can heighten anxiety and depression

Pacinian Corpuscles are pressure receptors just under the skin that send signals to the vagus nerve in the brain—that's the cranial nerve which regulates involuntary actions like breathing, heart rate, and the general "fight or flight" response. Activating those receptors can slow the heart, decrease blood pressure, and lead to the release of oxytocin and cortisol. The absence of touch, conversely, can promote negative feelings.

Why professional tennis players are so picky about balls before serving

Just as swimmers shave their bodies before competitions to swim faster, experiments show that tighter, less fluffy balls experience less drag forces when moving through the air and thus produce faster serves at the cost of less control. Players may select a fuzzier ball in scenarios that call for safer, more cautious play.

In 2024, the league signed a 11-year deal with Disney, Amazon, and NBC Universal

The $2.2B deal was widely applauded in the media, but the Players Association questioned how the NBA arrived at the valuation and why the deal gives players less than 10% of total revenue compared to the NBA’s 50%.

What makes Nikola Jokic a basketball genius

Nikola Jokic is widely considered one of the greatest players in the NBA and this detailed exploration of his singular mind shows why, identifying Jokic’s superpower—viewing the court like a chessboard—and helpfully pulling out plenty of footage to definitively prove the point.

Relationships between countries have become more peaceful since the rules-based order was established

Our World in Data monitors bilateral relationships on a spectrum from open rivalry to "positive peace"—deep cooperation and mutual protection. In 1945, no countries had highly cooperative security relationships. Today, nearly a fifth do.

Accountability can be why some people like support groups

Group camaraderie and peer support encourage people to continually connect through a support group and push participants to reflect, share, and find connection as they navigate through their lives.

Sports media have also embraced sports betting

For decades, ESPN kept its distance between reporting on games and talking about gambling lines. Sports teams refused to have franchises in Las Vegas, fearing it would harm the sport. But since 2018, that has changed. ESPN’s personalities regularly pick games, and the company has also launched its own betting app.

David Stern had a hand in starting the WNBA

For years, NBA Commissioner David Stern had been planning for an NBA-supported women’s basketball league. When the US Women’s Basketball Team captured gold at the 1996 Olympic Games in Atlanta, he began putting them into motion.