Trademarks are a form of consumer protection

Trademarks help brands distinguish their products from competitors, but they also give consumers clarity around the product they are buying and where it comes from. Distinguishable names help prevent consumer confusion and maintain a consumer's ability to choose their preferred product and brand.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

In the 1950s, Alan Turing developed a mathematical model to explain why animals have stripes, spots, and other patterns based on differences in how quickly two interacting chemicals spread throughout a developing organism.

Detroit-style pizza's recipe nods to the Motor City

Legend has it that the rectangular pies were originally baked in blue steel pans intended to hold nuts and bolts in auto factories. The sauce poured across the top of the pies, meanwhile, is done so in straight lines called "tire tracks."

F1 pit crews change tires in less than 3 seconds

Roughly 16 people cooperate in a highly coordinated sequence of events to swap tires mid-race without losing the driver any time. Watch a slowed-down explanation of each person's job in the crucial pit-lane moment.

Color originates from the brain processing light of varying wavelengths

Various geometric models, including Newton's color circle of hue and saturation and the horseshoe-shaped XYZ space for mixing colors via vector mathematics, have been proposed to describe colors accurately. However, these models do not encapsulate the variety of psychological effects that cause perceived colors to differ from mathematical representations.

The Michelin Guide was intended to increase demand for tires

The first Michelin Guide was released in 1900 to increase demand for Michelin's tires by encouraging recreational travel. The guides included road maps and recommendations for mechanics, hotels, and restaurants. Nearly 35,000 copies of the first guide were distributed—at a time when there were fewer than 3,000 cars in France.

The Michelin Guide, explained

Every year, Michelin—a tire company—transforms the culinary world through its prestigious Michelin Stars. Starting in 1900 as a guide to boost road travel, Michelin evolved into the global authority on fine dining. Today, anonymous inspectors assess restaurants across 30 countries, awarding one to three stars for quality, consistency, and creativity.

Trade dress is a form of trademark that applies to the physical appearance of a product

Distinct visual characteristics of products, like the shape of a Coca-Cola bottle or the interior layout of an Apple store, can be protected. These characteristics are protected to help consumers quickly identify certain brands.

Brothers André and Édouard Michelin inadvertently changed dining

When cars first debuted in France, only a few thousand were on the road. The founders of a tire company, André and Édouard Michelin, developed a free guide for travelers to know the best hotels, mechanics, and restaurants across France, to encourage more driving and, therefore, tire sales.

The centuries-old history of titanium white goes back to the Inca

Titanium white can be found in items ranging from paint to pills. Though it was created in New York in 1908, the pigment was first used hundreds of years earlier by the Inca, according to this article.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

The Coca-Cola bottle was designed to be recognizable even when shattered

The contour bottle, which was designed and patented to prevent copycats in its distributed bottling system in 1915, would soon become one of the most identifiable shapes in commercial culture. The designers also made sure it could be easily identified even in the dark.

NASCAR's latest car design brings back its 'stock' roots

In 2022, NASCAR unveiled its Next Gen car, and the changes were some of the most significant in decades. Teams no longer design each car part, but purchase them from a single source, bringing greater parity.

The first F1 sponsor was a cigarette brand

Early F1 cars were typically painted in the team’s national colors, but in 1968, Team Lotus replaced the British racing green with paint resembling their new sponsor, Imperial Tobacco. The sponsorship was a first in the sport and altered the visual and financial landscape of F1 forever.

How house colors can indicate gentrification

Reporters from the Washington Post share an analysis that indicates gray and neutrally toned houses are signs of gentrification in a neighborhood. Visuals of different paint swatches help illustrate which colors are chosen for newly built homes in certain DC districts.

Red and blue election maps are a modern media invention

The red–blue color scheme used on election night maps emerged in the 20th century as television networks adopted color graphics to make results easier to follow. The association of red with Republicans and blue with Democrats later became standardized.

Wine is divided between Old World and New World

The distinction stems from both geography and winemaking technique and tradition. This video breaks down how different viticultural regions fit into each category and the common traits of both Old World and New World wines. It also provides helpful tips for reading Old World wine labels.

NASCAR’s SAFER barriers help reduce tragedies at races

Following the death of Dale Earnhardt Sr. in 2001, NASCAR changed its culture to be safety-first. Part of its changes were to install barriers along tracks that would help absorb the majority of g-forces in a crash. This Daily Downforce article walks through the history of the SAFER barriers, why NASCAR originally chose concrete, and how much of the tracks are covered today.

The history of iconic pigments used in seven famous paintings

While art paints can be bought by the bucket at any craft store today, pigments throughout history have been difficult to come by. Art historian Kelly Grovier traces the fascinating history of pigments that make up hidden layers in masterpieces from Picasso and Hokusai’s Prussian Blue to Vermeer’s shade of red.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

Roy Lichtenstein popularized benday dots in his famous comic-inspired paintings

American newspaper publisher Benjamin Henry Day Jr. developed the "benday" printing and photoengraving technique to produce grays and colors with fine patterns of ink of equal size and distribution. The process would become widespread in newspaper printing and define the work of Roy Lichtenstein.

The complexity of classifying a tree

It may seem obvious to us when we see a tree, but very specific characteristics cause scientists to distinguish trees from other types of plants. This video provides a visual and verbal explanation of distinctions that separate trees from other plants like shrubs or herbs. See a scientific breakdown of these traits.

Each person on a racing pit crew has a specific task

No matter what track a NASCAR driver is on, they will eventually need a pit stop to change tires and add fuel. When the cars skid into their pit box, every millisecond counts. This long-form documentary from Joe Gibbs Racing shows the training each pit crew member goes through.

Why patterns in art are so pleasing

Repeated visual cues like shapes or lines derive from the brain's innate compulsion to identify faces, places, bodies, and more. With repeated shapes, the brain seeks out resolution to the subtle variations between them. See examples in art and music.

Pigments in paint can come from rocks, plants, insects or synthetic sources

Paint's composition is varied through the combination of pigments with binding agents. In the past, artists created their own paints by mixing pigments with water, oils or egg yolks to bind the colors together.

These famous brands used to have different names

Did you know that Nike used to be called Blue Ribbon Sports? Or that Google was originally named BackRub? Getting a brand's name right is a tough job; there's an entire cottage industry of brand naming agencies to prove it. See which brands got it right the first time—and which ones might be better off with their current names—in this article.

Nitinol is an example of a shape memory alloy, which can be trained to 'remember' a specific shape and, if deformed, revert to it upon being heated.

Japan is home to intricately designed region-specific manhole covers

The country's eye-catching sewer covers were a form of brand rehabilitation, intended to change people's perceptions of the sewer. Additionally, they're easy to see at night, making firefighters' nighttime duties a bit easier.

The pharmaceutical industry evolved, in part, from the discovery of synthetic dyes

In 1856, a chemist accidentally discovered mauveine, the world's first synthetic dye, while trying to make quinine to treat malaria. The synthetic dyes that followed helped reveal germs under microscopes, paving the way for modern imaging techniques and breakthrough treatments, such as antibiotics.

Trademarks protect the branding of a service or product, while patents protect the product or service itself

Trademark protections cover the branding of a service or product, like its logo, its smell, or even its shape. However, patent protections give inventors exclusive control over a new product—as long as those inventors disclose how the product works and how they made it.

NASCAR automobiles have become significantly more complex over time

The first generation of NASCAR automobiles were nearly identical to on-the-street models, with no modifications allowed to the body or frame. They even raced with doors. Fast-forward 75 years and the cars are 670-horsepower machines designed for racing.

The NASCAR championship trophy has evolved for decades

From the Winston Cup’s reign from 1971 to 2003, to the Nextel/Sprint Cup awarded from 2004 to 2016, this NASCAR video shows the evolution to the new Bill France Trophy with every track outlined.

Laser-etched electric charges guide toner during laser printing

When sending a print job, the file data generates an image that a laser maps positively charged regions onto a drum separately for each color toner. Once the negatively charged toner is applied where it was electrically attracted, heat and pressure fuse it onto the paper.

Explore NASCAR’s dozens of tracks across the US and Mexico

See detailed information on every track used for NASCAR’s top three divisions. Tracks vary in shape, length, and seating capacity.

LEDs emit pure colors, while incandescent bulbs filter white light

Traditional Christmas lights produce softer, less saturated colors by partially blocking the full spectrum of light, resulting in a particularly warm glow by dimming the cooler blue tones. LEDs are designed to emit a single wavelength of light, creating intense colors that are visually unbalanced in multicolor environments.

Laser disc technology stores binary data in etched pits and lands

The pits are dips in the LaserDisc, CD, DVD, or Blu-ray surface that do not reflect the laser from the optical drive back to the photoelectric cell, resulting in a coded zero. Lands are reflective plateaus on the surface that code for a one.

Water is naturally tinted with a slight blue, but sediments and organics can alter its color

The innate coloration comes from water absorbing red light in the visible spectrum more than green or blue, giving shallow waters in some parts of the Caribbean their turquoise hue. If sand is light, it can be churned up by turbulent water, clouding its appearance. Plankton and other organisms can color water by affecting how the rest of the spectrum is absorbed or reflected.