A top-tier roller coaster can cost a theme park more than $50M, and parks count on it to lift attendance by 5% to 7%.

As parks raced to make the biggest, longest, tallest roller coasters, costs skyrocketed, and the return on investment became more challenging to achieve. Consumer tastes have also changed, with Millennials in the US preferring more mid-tier rides for family inclusion.

Understanding the mechanics of a ride can help explain why they are so safe. Lift hills, launches, and breaks are each crucial components of coasters and are designed to possess numerous safety features in case of any dysfunction.

Roller coasters are believed to have originated in the 1600s with 70-foot wooden ice slides, typically enjoyed by the upper class. Over the past few centuries, the machinery developed into more daunting designs like the modern gigacoaster, which features a drop of 300 feet or more.

See a database including every country from Afghanistan to Zimbabwe to see stats about their coaster count, and compare it to their populations and square footage.

LaMarcus Thompson was an inventor and businessman who developed the first US amusement park ride in the 19th century and sparked a booming business. Customers spent a nickel to coast on wheeled benches over gentle hills, leaving Thompson with around $600 per day in profits.

Despite their Russian origins, roller coasters are often associated with the US. This is in part thanks to a businessman and inventor named LaMarcus Thompson, who revolutionized the amusement industry in the US beginning with the Gravity Pleasure Switchback Railway at Coney Island. He is now known as the "father of the American roller coaster."

Several ingenious additions to roller coasters, such as extra wheels, magnetic brakes, and hydraulic system safety bars, have largely reduced discomfort and threats such as broken rides or ejected passengers.

Scary rides stimulate our fight-or-flight response while simultaneously releasing feel-good endorphins like dopamine, serotonin, and oxytocin. Once we realize we're in a safe space, we can enjoy the ride and even feel confident and relieved by the accomplishment of overcoming a fearful feat.

The Mauch Chunk Switchback Railway in the hills of Pennsylvania wasn’t initially intended to be a ride, but over time passengers and businessmen alike took advantage of the lovely tour through nature. The railway eventually reached over 100,000 riders in some years.

When a threat arises, it triggers our bodies to go into fight-or-flight mode and prepare for danger. However, when no obvious threat to our safety is present, this natural high can become enjoyable. Some people are more likely to enjoy these thrills based on factors like individual brain chemistry or physical health.

Thanks to the incorporation of steel, rides have gotten increasingly versatile, daring, and smooth, performing loops and turns that are much more difficult to safely achieve with wood.

Rides are developed and tested for years before they host passengers. Maintenance teams perform various tests every day before opening coasters to the public. The chances of risk are rare, as exemplified in 2019 when amusement parks saw .8 injuries per million rides.

Why do we love roller coasters? It’s not just the speed or height, it’s controlled fear. Your brain thinks you’re in danger, then rewards you with dopamine.

More than 480 ski resorts pack in nearly 65 million visitors each year in the US for historically high prices. Daily lift tickets may cost three figures at many locations. Amid industry consolidation and more stringent land use regulations, ski resorts are upping their prices—a factor that does not appear to be dampening the sport's popularity. Learn more here.

Recent studies indicate that individuals with higher levels of dopamine may be more prone to thrill-seeking behaviours like riding roller coasters or even doing drugs or shoplifting.

The ASTM F24 Committee on Amusement Rides and Devices consists of consumer advocates, government officials, amusement park operators, ride manufacturers, and industry suppliers who work to establish a safety standard for the designs and modifications of roller coasters.

A Forbes analysis found Universal’s parks in Florida, Japan, and California saw average attendance growth of 32% after opening Wizarding World attractions, with Orlando’s Islands of Adventure—the home of the Wizarding World—rising 64.5% to 9.8 million visitors.

The inventor and businessman who is known as “the Father of the American roller coaster” was also a religious Sunday school teacher who wished to distract the public from indulging in popular sinful amusements of the time like saloons and brothels.

The prototypical middle-class American family vacation has been a staple for decades. But in the last 10 years, the cost—over $5K for a 5-night stay for a family of four—has placed the trip out of reach for many.

When a French traveler happened upon the 17th and 18th century Russian pastime of sledding down man-made hills, he brought the idea home and inspired others to modernize the mechanics. Adoration for coasters spread around Europe and eventually reached the US, where the scream machine would undergo major advancements.

It's reasonable to assume a new Rolex watch—which often sell for thousands of dollars each—would be more expensive than a used version. However, that's increasingly not always the case. This video explains why some used Rolexes cost more than their new counterparts. Watch it here.

The original Peloton stationary bikes sold for about $1.2K, but Peloton founder John Foley said that price point made consumers skeptical of the product's quality. After increasing the price of a bike to $2K, Foley said people started to believe it was a quality product, and sales soon increased.

The global cocaine trade is worth an estimated $100B a year. But, where does that money go, who is spending it, and who is making it? Vice follows the money to understand why the cocaine business functions the way it does. From illicitly growing...

The Triple Crown races last less than three minutes, but the training and resources needed to create a winning thoroughbred are extensive. This Fox Business article dives into the costs associated with owning and training a racehorse, which can range from $1K to over $1M. It also discusses the extent to which the horse racing industry contributes to the economy.

In 2010, Lithuanian artist Julijonas Urbonas came up with a fictional euthanasia coaster to generate conversation about humanely ending life. His idea involved using extreme G-forces on a roller coaster, aiming to give participants feelings of euphoria before death. In reality, the ride would probably be extremely unpleasant.

Coachella might be a cutting-edge cultural event, but it doesn't come for free. Beyond the high ticket prices—which typically start around $500—there are other costs, like lodging, food, and libations. This article spotlights four attendees who break down their expenses for the week and why, despite the hefty price tag, they were so interested in heading to the desert.

It is no secret that Burning Man is a costly endeavor, with disposable income needed to buy tickets, take time off work, create shelter, hold living supplies, and provide entertainment and gifts while living in the desert.

There is only a certain amount of gravitational force that the body can handle before dealing with consequences like short-term vision loss or unconsciousness. Increased scientific understanding has largely reduced these impacts, with engineers combining periods of intense pressure with periods of relief.

Peloton ran a Kickstarter campaign in 2013, hoping to raise $250K and ended the campaign with $307K. Peloton sold its first bikes during that campaign for $1.5K. Foley later said that most of the bike purchases came from investors, not necessarily new customers.

The Defunctland YouTube channel focuses on telling the stories of extinct amusement rides and experiences, like the ambitious “Green Lantern” coaster that ran from 2011 to 2024. Critics, enthusiasts, and casual riders alike seemed to agree the ride was the worst at Six Flags due to its discomfort on the lower body.

In this podcast episode from a new series on horses, Freakonomics explores the market around buying and selling some of the world's top sport horses, and the nebulous forces that make them so valuable.

A new analysis suggests it costs millions of dollars to maintain the American dream over a lifetime. The price tag includes retirement, healthcare, higher education, homeownership, and other core elements of a comfortable life for the average American.

Given the relatively high financial barriers to entry—with its cheapest bikes selling on its website for almost $2K—owning a Peloton has become a status symbol for some, representing the disparity between access to fitness between the upper and lower classes in the US (especially during COVID).

Car elevators, spas, movie theaters, bowling alleys, nightclubs, and panic rooms are just some of the lavish upgrades the 1% builds in their homes.

Combining book sales, films, theme parks, and merchandise, Harry Potter ranks among the world’s highest-grossing media franchises—estimated at more than $32B in total value, alongside giants like Star Wars and Marvel.

Since the middle of the 20th century, higher education has been viewed as a stepping stone to well-paying professional careers for millions of Americans. But, it can be costly. As of 2024, annual tuition currently ranges from around $10K for an in-state, four-year public university to almost $40K for private institutions.

While inflation affects the price of all goods and services across an economy, some hit harder for consumers than others. Taking data from the average cost of tickets all the way down to the number of hot dogs a family would buy, the average pricetag for a family of four to attend a baseball game is now just over $200–making America’s pastime cost-prohibitive for many families.

San Diego’s community gets a significant boost from Comic‑Con, which draws around 135,000 attendees annually. It generates over $165M in regional spending—with more than $90M coming directly from visitors—and adds approximately $3.2M in city tax revenue.

The Triple Crown commands big ratings (and enormous amounts of money in betting) but the sport as a whole is in a precarious position, thanks to limited tracks and an overreliance on subsidies. This special from Freakonomics unpacks what all that means for the future of the sport.

ESPN invested a reported $10 million in the original 1995 “Extreme Games”—the production cost that launched action sports into mainstream culture and drew nearly 200,000 spectators to its debut in Rhode Island.

The Roman Colosseum is one of the most iconic amphitheaters in the world and still partially stands today. Aside from its sheer size, the arena was equipped with some of the most high-tech engineering from the classical world, including sophisticated lifts, a huge retractable awning, and an underground network of tunnels, elevators, and trapdoors.

The US has sustained 332 weather and climate disasters since 1980 where overall damages/costs reached or exceeded $1B (including CPI adjustment to 2022). The total cost of these 332 events exceeds $2.275T.