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Nike only paid $35 for its famous swoosh logo—and cofounder Phil Knight didn't like it at first.

Findings

Additional insights we found via Nike

  1. A student Nike cofounder Phil Knight met while teaching at Portland State originally designed the logo for the "Nike" football shoe.

  2. At the time, the company was still called Blue Ribbon Sports.

  3. When Phil Knight saw the logo, he said, "Well, I don't love it, but it will grow on me."

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