Bill Bowerman brought running for fitness to America

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

Nike cofounder Bill Bowerman was trying to find new ways to create traction for his runners on artificial turf. He looked at the waffle iron and realized that the pattern would work for the shoes’ soles.

Nike cofounder and University of Oregon track coach Bill Bowerman poured polyurethane into a waffle iron for his first attempt at creating the revolutionary waffle-knit sole. The waffle iron, which was found in his backyard, now sits in Nike’s headquarters.

They became business partners when Knight tried to sell the Onitsuka Tigers to Bowerman for the Oregon track team. Bowerman told Knight he didn't just want the shoes; he wanted in on the whole deal.

Because of amateur running regulations, Prefontaine—who held every American running record from 2,000 to 10,000 meters at the time—couldn’t do a paid endorsement for Nike. So Nike’s Phil Knight decided to give him a $5K yearly stipend and print business cards that said Prefontaine was the “National Director of Public Affairs.” When asked what that meant, Knight said, “it means he can run fast.”

While exploring sneaker history and technology, Nye covers the science of structural design, air bubbles and materials, including algae foam. He once voiced a 20-minute guided run on the Nike Run Club app.

Nike cofounder Phil Knight’s first business venture was distributing Onitsuka Tiger running shoes in America. Knight would drive to track meets and sell the shoes out of the back of his car.

Before Nike took off, Phil Knight taught accounting classes at Portland State. He met two very important people there: his wife Penelope and Carolyn Davidson, who designed Nike’s logo.

Nike cofounder Phil Knight’s original idea was to begin selling Japanese shoes, which were cheaper and just as light and durable as the leading German shoes from Adidas and Puma, at a lower price in the American market. His last assignment in business school at Stanford became the original business plan for Blue Ribbon Sports.

Frank Rudy came to Nike with the idea of using air capsules in the soles of running shoes to provide better cushioning. The first shoe with this technology, the Tailwind, came out in 1979.

In 2018, Kenyan runner Eliud Kipchoge lowered the world marathon record to 2:01:39 in a pair of Nike Vaporflys. The unusually thick running shoes sparked controversy around the shoe regulations for professional runners.

The running legend became the first American to win the 26.2-mile Olympic marathon in 1972 at 2:21:19. The televised race contributed to a nationwide running boom and helped popularize the event.

Jeff Johnson, the company’s first full-time employee, said the name came to him in a dream just before Blue Ribbon Sports filed a patent for the “Nike” football shoe. Nike cofounder Phil Knight wanted to name the company “Dimension Six,” but was ultimately convinced that a one-word name would be better.

Foley worked for Barnes & Noble during the company's race against Amazon to dominate the e-reader market (Barnes & Noble had the Nook and Amazon had the Kindle). Foley says his time working for Barnes & Noble helped him learn the business of digital media, which is a core element of Peloton's business.

Nike stock plummeted in the four years that followed the company’s initial public offering (IPO). The company’s deal with Michael Jordan in 1984 ultimately revived investor confidence.

Bill France Sr. was the first person to organize stock car racing in America. By the 1940s, the company he created had changed the sport forever.

Rob Strasser helped settle a lawsuit against Onitsuka Tiger when Blue Ribbon Sports became Nike and stopped distributing the Japanese shoes. Strasser then became a powerhouse at Nike credited with saving the company from going under in the 1970s, before leaving the company in 1987.

When Dr. James Naismith hung two peach baskets at either end of a Springfield College gymnasium, he was just looking to keep the school’s athletes occupied and safe during harsh New England winters, but the game he created would quickly turn out to be a national sensation.

- Roger Bannister (1929-2018)

When Walter Camp was introduced to the game of football in the late 1800s, the rules weren’t set, the field wasn’t uniform, and the game was brutal. Camp joined early rules committees and was instrumental in shaping the modern game. Read this deep dive into Camp’s early life and influences, and find out how he established the line of scrimmage and the series of downs.

Advertising superstar Dan Wieden of legendary advertising agency Widen+Kennedy said he got inspiration for Nike’s “Just do it” from an inmate’s last words on death row. Wieden said the way the inmate talked about facing uncertainty inspired him.

Modern American auto racing began in the 1920s with bootleggers modifying cars to outrun authorities. World War II innovations like better engines and surplus parts fueled post-war racing. By 1947, Bill France Sr. founded NASCAR, creating a unified league with consistent rules, transforming stock car racing into one of America’s favorite sports.

Known as the “Father of American Football,” Walter Camp introduced key innovations in the 1880s—such as the line of scrimmage, the system of downs, and the snap—that distinguished football from rugby and defined its modern structure.

The marathon has become a part of popular culture, with races in nearly every major city. The largest is the New York City Marathon, which started in 1970. Over 55,000 runners participated in the 2024 race. Its popularity doesn’t appear to be slowing, with younger generations increasingly lacing up their shoes for the race of a lifetime.

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

In the mid-1950s, Wilfred “Bill” Winkenbach, a part-owner of the Oakland Raiders, concocted two fantasy sports games: one for Major League Baseball and one for the Professional Golfers’ Association. In 1962, he invented fantasy football alongside two writers from the Oakland Tribune.

When Prohibition made alcohol illegal in 1920, it didn’t stop Americans from making and consuming it. The law drove the practice underground. Runners risked their lives to deliver moonshine and began racing among themselves.

Rodale began using the term “organic” in the 1940s to describe farming practices that avoided the use of pesticides and chemicals, which he believed were dangerous. Rodale used a 63-acre farm in Emmaus, Pennsylvania, to cultivate organic food and established a magazine, Organic Farming and Gardening, as well as a foundation based on a simple motto: “Healthy Soil = Healthy Food = Healthy People.”

Explore how modern fitness culture, rooted in capitalist ideals of productivity and control, shapes our perception of health and self-worth. The author blends cultural criticism with personal insight to examine the contradictions of the wellness industry, the rise of wearable tech, and what it means to "optimize" a body.

Alan Turing is credited with helping to found modern computer science, in addition to cracking the Nazi code known as Enigma. Beyond these world-historical achievements, the British mathematician also nearly represented his country in the Olympics in the marathon, running just 11 minutes slower than the eventual gold recipient at the 1948 games. Read more on this lesser-known aspect of the man here.

The first pair of Air Jordans hit shelves in 1985 for $65. The company expected to sell $3M worth of shoes in the first three years, but ultimately blew past that goal in the first year of sales.

The initial mockups Nike gave Jordan were entirely black and red. The NBA had strict rules around shoe color at the time that these colors violated. The story goes that Nike paid the $5K fine for each game that Jordan wore the shoes in, but there’s no photographic evidence that Jordan ever wore them in a game at all. Regardless, Nike created the “banned” ad, capitalizing on the controversy.

His 1943 book “Hatha Yoga: The Report of a Personal Experience” was supposedly based on a 1936 trip through India and Tibet, though it’s believed many of the details were fabricated. Still, the book featured photos of Bernard in numerous postures that were some of the first published in the US, helping to popularize yoga in America.

His name was Jack Nilles, and he wrote a book that is considered the "founding document of telecommuting" in 1973 called "The Telecommunications-Transportation Tradeoff," coining the terms "telecommuting and telework." Nilles argued that telecommuting could serve as an "alternative to transportation," helping cut down on gridlocked traffic and reduce society's reliance on nonrenewable resources like oil.

The guru’s 1966 book “Light On Yoga” included detailed instructions for over 200 postures, presenting a version of yoga that emphasized it as a form of exercise with controlled breathing, believing that its physicality was the key to unlocking its spirituality. The book was the first mass-market manual to show the poses, furthering the Western impression that yoga was primarily about exercise.

Benoit was the first woman to win Olympic gold in the 1984 Los Angeles Games marathon, running 2:24:52. She also won the Boston Marathon twice and held the Chicago Marathon record for 32 years. She’s still going, too, running Boston in a blistering 3:04 at age 61 in 2019.

In the 1990s, Nike came under fire for its use of factories with unsafe working conditions and child labour to produce its products. While Nike didn’t own the manufacturing sites, many people felt Nike was ultimately responsible for using sweatshops in countries like Vietnam and Thailand.

Created by entrepreneur Bryan Johnson in 2022, the Rejuvenation Olympics asks participants to find ways, including exercise and dietary supplements, to slow their biological aging. But some of these tactics are extreme in cost or nature—such as Johnson's regular injections of blood from his teenage son.

A 1984 New York Times story noted that Americans were eating less red meat than a decade prior, and that, in general, the country was “talking, thinking and worrying about what they eat to a degree unique in the nation's history.” The feature then details foods that were then considered bizarre: whole-grain muffins, hummus, and a variety of vegetarian dishes.

Baseball superstar Shohei Ohtani uses a cricket bat; his teammate Yoshinobu Yamamoto throws a javelin. Quarterback CJ Stroud shoots free throws. The reasons are partially physical (it's good to exercise different parts of your body) and partially mental (it's nice to take the pressure off with someone else's game).

The product was marketed toward women and framed excessive sweating as a medical disorder that needed to be addressed with the product.