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Alternative Investments: What we learned this week

Alternative Investments, Fine Jewelry, and The Fake Rockefeller

In partnership with

Good morning. It's Thursday. Sept. 25, and today we're covering alternative investments, from Birkin bags to cryptocurrency. We love getting your feedback on these newsletters, so feel free to hit reply and send us your thoughts!

 

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—Phoebe Bain, 1440 Business & Finance Section Editor

Alternative Investments

 

Background

Technically speaking, an alternative investment is any valuable asset that isn’t a stock, bond, or cash. It’s a broad term—examples include everything from fine art and vintage cars to venture capital and real estate.

 

However, all alternative investments tend to share a few key characteristics. For instance, they aren’t typically traded on the stock market, and they’re often less regulated and liquid than traditional investments like stocks and bonds, carrying unique risk, return, and tax considerations

 

Investors often use alternative investments to diversify their portfolios and hedge against market volatility, given alternatives typically have a low correlation with traditional assets and tend to trend in the opposite direction (why invest in alternatives?). 


Many alternative investments are only available to accredited investors or high-net-worth individuals, and some have relatively high fees compared with traditional investments. See more pros and cons here.

 

Examples

Experts often classify alternative investments under a few different categories. The collectibles category, for instance, includes a wide range of alternative investments, such as fine wines, vintage cars, and diamonds—mostly tangible, physical items that people purchase in hopes that they’ll increase in value over time.

 

The private equity category of alternative investments includes venture capital and buyouts, whereas the commodities category includes precious metals such as gold and silver, as well as oil and natural gas. 


Other alternative investment categories include real estate, private debt, hedge funds, and structured products. See a list of alternative investments coupled with their suggested classification and relative risks and rewards here.

 

History

People have invested in alternatives throughout history: Commodities like precious metals have been traded since roughly 4500 BCE, while real estate and art have held value as investments since ancient times. 

 

The “tulip mania” of the 1630s is one particularly interesting early alternative investment scandal. During a period of relative wealth for the Dutch after they gained their independence from Spain, some started collecting rare flower bulbs that created speckled and striped tulips. 

 

Soon, tulip trading became its own market—historians have found multiple examples of companies created to trade tulips as this early alternative asset’s value grew. The tulip market spiked between December 1636 and February 1637, with some of the most prized bulbs going for as much as a nice house at the time. The speculative market ultimately crashed when the bulbs could not be sold for increasingly high prices, and some buyers who promised to pay top dollar for a tulip didn’t come through.


Early alternative investments in the US (outside of real estate, art, and precious metals, which Americans have invested in as alternatives to stocks and bonds since the 1800s) included the Transcontinental Railroad in 1852 (which was financed using private capital), the first venture capital funds in 1946, and more.

 

Future

Alternative investments have become more popular since traditional markets crashed during the 2008 financial crisis. When people saw the value of the traditional investments they relied upon plummet, many began to look into alternatives. 

 

The alternative investments industry grew from roughly $3T in total global assets under management in 2008 to about $10.8T in 2019 as diversification became more appealing and more accessible to retail investors.


As of 2024, the alternative investments industry was expected to grow to more than $24T in assets in 2028—up from roughly $15T in 2022.

In partnership with Death & Co

This Brand Is Tripling Industry Growth

 

One of the world’s most renowned hospitality brands isn’t just growing revenue 3X faster than industry leaders, Death & Co’s profits are projected to grow by 223% by 2028

 

How? They’ve cracked the code to scaling in hospitality. Death & Co is pairing their award-winning culture with strategic partnerships, allowing them to expand while developers subsidize costs. That’s generated $14M in revenue already through their renowned cocktail bars across the country. Now they’re planning to grow even faster as they branch into hotels and other verticals. Their first boutique hotel, Municipal Grand, is already open in Savannah, and a second hotel in Bozeman is underway.

 

The vision doesn’t end there. Death & Co is targeting an acquisition in the next 3–4 years, giving today’s investors a rare chance to buy stock in a private hospitality brand before a potential exit. Everyday investors can become shareholders today, unlocking exclusive investor benefits. Invest in Death & Co here.*

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Explore Alternative Investments

 

Is the Hermès Birkin bag an alternative investment?

Hermès often requires would-be Birkin bag buyers to have a relationship with a sales associate before getting off the company’s Birkin “wish list” and being granted the opportunity to purchase one of these purses, which can cost anywhere from $10K to more than $100K. Find out whether Birkin bags are a wise alternative asset choice here.

How to start investing in alternatives

Investors often use alternative investments, from collectibles to real estate, as a way to diversify their portfolios in case of market volatility. But how exactly do they decide which alternative assets are worth their investments? And once they’ve decided, how do they go about investing in them? This article answers all those questions and more—read it here.

The bestselling visual art mediums, visualized

Fine art is a particularly appealing alternative investment for many—but it's also a pretty broad term. This data visualization shows which fine art mediums sold the best in 2024. For instance, paintings accounted for about 59% of all fine art dealer sales that year, whereas sculptures accounted for roughly 15%. See the full picture here.

Inside the Beanie Baby boom

A few decades ago, you might have heard people say that Beanie Babies stuffed animals might just make you rich one day. The story of how these collectibles saw skyrocketing demand followed by a Beanie Babies market crash is a wild one, to say the least. To find out more (and see which Beanie Babies still hold value today), read this article.

How one investment firm found value in whiskey barrels

The investment management firm Cordillera Investment Partners bills itself as a provider of "alternative alternatives." Specifically, Cordillera has a history of targeting specialized investments in anything from whiskey barrels to boating marinas. To find out more about the firm's strategy, read this interview with its founder.

Common questions about alternative investments, answered

This podcast episode starts with an explanation of what alternative investments are, then explains how people use them to diversify their financial portfolios and answers some common questions about alternative investments. Notably, the host interviews a certified financial planner about the topic. You can listen to the episode here.

Top Stories of the Week

 

> Hailey Bieber's Rhode cosmetics brand officially rolled out on Sephora shelves earlier this month and broke records in the process, becoming Sephora's biggest launch in history with first-day sales totaling around $15M (More)

> Before he died in 2024, Nicholas Rockefeller mingled with US presidents, attended Ivy League universities, and orbited the upper echelons of American society while harboring a secret he took to his grave: His real name was Spiro Pavlovich, and he wasn't actually related to the Rockefellers at all (More) | The Rockefellers, explained (1440 Topics)

> Pop singer and "Canadian Idol" alum Mikey Bustos has built a million-dollar business around his career as an "antfluencer"—an influencer who creates content about his pet ants (More)

> Alternative Investments: Morgan Stanley is planning to make crypto trading available to its retail customers on its E-Trade platform, which the firm acquired in 2020, within the next few months (More)

In partnership with Death & Co

One of the World’s Most Respected Bar Brands

 

They’re delivering “what people really want these days.” That’s what Bloomberg recently said about Death & Co, an award-winning hospitality brand that’s expanding from cocktail bars into hotels.

 

That strategy could grow their profits by 223% by 2028 as they open another 10 locations in the US. And you have an opportunity to grow with them. They’ve opened up their latest investment round to everyday investors. Become a Death & Co shareholder and unlock exclusive perks.*

Please support our sponsors!

New in 1440 Business & Finance

 

This week, our team found itself deep in a few internet rabbit holes—of the Business & Finance variety, of course. 

—Phoebe

 

> What is the "Taylor Swift tax" on vacation homes?

 

> The percentage of households in each US state on welfare.

 

> One US town has a pumpkin-based economy.


> How much money people make annually, charted by occupation


> Six hidden costs to factor in when moving to a cheap city for retirement.


> Which government assistance programs are certain US immigrants eligible for?

 

> What are inverted yield curves, and why are they recession indicators?

 

> How workers can cope with the post-vacation blues.


> The accounts that can help with caring for dependents

 

> Wall Street's architecture, explained.

 

> How much money ends up in the trash each year?

 

> Why can't cities turn their empty offices into apartments?

More from 1440

 

Other topics to explore:

Venture CapitalMutual FundsBonds, The Stock Market, Retail Investors

 

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Sotheby's recently sold a Birkin bag for more than $450K.

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*Disclosure: This is a paid advertisement for Death & Company's Regulation A offering. Past performance is not indicative of future results. Please read the offering circular at invest.deathandcompany.com

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