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WeWork: What we learned this week

WeWork, Adam Neumann, and SoftBank

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Good morning. It's Thursday, July 17, and today we're covering WeWork, the company that changed the way corporate America works while being at the center of one of the wildest business stories of the past few decades.

 

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—Phoebe Bain, 1440 Business & Finance Section Editor

What Happened to WeWork?

 

Background

At its core, WeWork is a global company that offers membership-based access to private offices and coworking spaces for companies and individuals. But WeWork is also known for its dramatic financial rise and fall, as well as its cultlike company culture, both of which were chronicled in a popular 2022 Apple TV+ show called “WeCrashed,” starring Jared Leto as WeWork cofounder and former CEO Adam Neumann. 

 

At its peak in 2019, WeWork was valued at roughly $47B, making it one of the world’s most valuable private companies. But by the time it filed for bankruptcy (1440 Topics: Bankruptcy) in 2023, it was only worth about $45M. 

 

While WeWork’s supporters argue that the company revolutionized where and how office workers—from freelancers to those at large companies—do business today, critics point to its bankruptcy, failed 2019 IPO, and controversial founder.

 

How It Started

In 2008, WeWork cofounders Adam Neumann and Miguel McKelvey met while working at separate companies out of the same (partially vacant) building in Brooklyn, New York. The pair got permission from their landlord to rent out the building’s empty space to other entrepreneurs, calling the resulting coworking space GreenDesk and branding it around environmentally friendly practices.

 

In 2010, after the cofounders sold GreenDesk to their landlord for about $3M, they cofounded WeWork. But this time, they marketed the company around the idea of building community. 

 

For instance, although WeWork members in a given building likely wouldn’t all work at the same company, they would all be invited to community events like happy hours that each WeWork location’s “community manager” frequently hosted. Its offices had kombucha on tap and a casual feel, often featuring exposed brick walls.

 

The new approach worked. By the end of 2014, WeWork had roughly 15,000 members across eight cities, many of whom were freelancers and startup founders seeking a community at work. At its peak in 2019, WeWork had around 600,000 members and 850 locations worldwide.

 

Scandal

In 2019, when WeWork prepared to file for an IPO, its S-1 revealed its poor financial state to the public (what is an S-1?). 

 

WeWork’s expenses were far exceeding its growing revenue, and Neumann was making extravagant purchases on the company's dime, including a $63M jet. At the time, WeWork had never had a profitable quarter. Investors also noticed that Neumann owned stakes in some of the buildings he leased to WeWork members, indicating a potential conflict of interest. 

 

Simultaneously, Neumann was creating a cultlike company culture—hosting mandatory, dayslong, sex- and drug-filled company “summer camp” parties where employees were often tracked with bracelets. Neumann also frequently expressed exaggerated ambitions, such as his desire to become “president of the world.”

 

The company ended up pulling the IPO later that year. Neumann also resigned as CEO, walking away from WeWork with about $1B from SoftBank, the early WeWork investor and tech holding company that acquired a majority stake in WeWork in October 2019.

 

SoftBank lost billions on its investment in WeWork. Learn about Neumann’s volatile relationship with SoftBank founder and CEO Masayoshi Son here.

 

The COVID-19 pandemic lockdowns soon forced WeWork to (temporarily) close many of its office spaces. It was another financial blow, as the company was locked into many long-term leases for these buildings. In 2021, under new leadership, WeWork finally went public—but it filed for Chapter 11 bankruptcy only about two years later.

 

Looking Ahead

After restructuring under new ownership and canceling unprofitable leases through its bankruptcy filing, WeWork achieved its first-ever sustained period of EBITDA profitability (earnings before interest, taxes, depreciation, and amortization) in early 2025. At the end of 2024, WeWork claimed to have more than 500,000 members frequenting its more than 500 locations worldwide.

 

Neumann attempted to purchase WeWork back in 2024, but did not ultimately succeed (Neumann’s projects after WeWork included founding the real estate company Flow and more). 


WeWork’s competitive set has grown in recent years too, from the coworking space company Industrious, which operates more than 200 locations worldwide, to other smaller upstarts (how WeWork’s competitors operate).

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Explore WeWork

 

See the small apartment WeWork cofounder Adam Neumann lived in before he was a billionaire

WeWork cofounder and CEO Adam Neumann used to share a relatively small apartment in New York City with his wife before he became a billionaire off WeWork. At one point, the apartment rented for $3K per month, although it's unclear what the Neumanns paid for it while they lived there. See pictures of the apartment and building here

In the beginning, there was Adam (Neumann)

This podcast, which includes a particularly telling interview with one of WeWork’s first employees, tells the origin story of WeWork—from Neumann’s drinking and disheveled clothing, to WeWork’s first wild “summer camp” company party weekends in New York. Want to learn more? Listen to the podcast episode here

What happened to The Wing?

The Wing was supposed to be more than the women-only answer to WeWork. Founder Audrey Gelman envisioned her coworking spaces as members' clubs where women could feel empowered—if they had enough money for a membership, of course. However, in 2022, The Wing ceased operations after multiple scandals. Explore The Wing’s rise and fall.

Why WeWork failed—and why it's still around

Once valued at $47B, WeWork promised to revolutionize the office space market—but rapid expansion, financial red flags, and a pandemic-driven shift in work culture led to its 2023 bankruptcy. An overview looks at WeWork's rise, fall, and what’s next for the coworking giant. To learn more, watch this video

'I realized after I got there it was a cult,' one former WeWork executive said

WeWork isn’t only known for how it revolutionized modern work, or its spectacular financial rise and fall. It’s also known for its cultlike company culture under former CEO Adam Neumann, complete with a charismatic leader and “summer camp” company retreats that blurred the lines between work and personal life. To learn more, read this tell-all article.

How WeWork makes money

WeWork makes money by entering long-term leases with office buildings, then providing flexible lease options to its members on a short-term basis. WeWork members get a refreshed, modern space to work in (with coffee on tap, of course), and WeWork gets its consistent membership dues. Explore WeWork's business model here.

Top Stories of the Week

 

> One job applicant recently sued the recruiting software company Workday for discrimination after applying to more than 100 jobs without success. He's now trying to prove that the software penalized him for his age (More)

> It's "crypto week" for the US government, as Congress reviews legislation around cryptocurrency—and the value of stablecoins, the cryptocurrency tied to "stable" assets such as the US dollar, is up for debate (More

> Substack, the newsletter creation platform currently valued at about $650M, recently hired one of New York City's downtown literary socialites to plan epic parties for the company as part of its growing events strategy, although the events likely don't boost the company's bottom line (More)

> WeWork: ClassPass, the platform that gives its members access to workout classes and fitness studios, recently announced that its members can now reserve WeWork coworking spaces on its app as more companies mix work with wellness perks (More)

In partnership with Death & Co

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New in 1440 Business & Finance

 

This week, our team found itself deep in a few internet rabbit holes—of the Business & Finance variety, of course. Below are a few of my favorites.

—Phoebe

 

> What is the Dow Jones Industrial Average?

 

> How much money the average American in their 30s has in their 401(k).

 

> The best countries for work-life balance, ranked.


> How Rent the Runway lost over 90% of its value.


> The economics of horse racing.


> How much money you should have saved for retirement by age 60.

 

> Exploring tax loopholes to legally avoid taxes.

 

> The CIA method for making quick decisions under stress.


> How Formula 1 teams make money.

 

> The most expensive appliances on your electricity bill, ranked.

 

> The financial benefits of a Pulitzer award.

 

> How gig workers can prepare for retirement.

More From 1440

 

Other topics to explore:

AnnuitiesStock MarketLife Insurance, Federal Reserve, Death Taxes

 

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"He wanted to live forever, put a WeWork on Mars and become ‘president of the world’."

A list of Adam Neumann's goals, which you can read more about here.

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*Disclosure: This is a paid advertisement for Death & Company Regulation A offering. Past performance is not indicative of future results. Please read the offering circular at invest.deathandcompany.com

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