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Creator EconomyIn 2019, children were three times more likely to say they wanted to be a YouTuber when they grew up than an astronaut, according to a Lego study. And the creator economy has only grown since then—one Columbia Business School paper claims it doubled in size between 2019 and 2023.
Put simply, the creator economy is a system powered by people creating online content for monetizable audiences. These “creators” and “influencers” make money off their digital audiences through brand deals or revenue shares with social media platforms.
A growing number of brands—from Coca-Cola to small businesses—pay influencers to promote their products or services on social media. Online platforms, including YouTube, Substack, and Twitch, also offer revenue shares for their top creators. Explore Creator Economy
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Estimates say the creator economy market size will reach $500B by 2026The creator economy, a system powered by people creating online content for monetizable audiences, has democratized fame and influence. Much of influencers' recent power comes from Gen Z's preference for authenticity over the polished approach of legacy media. Day One AgencyCalculate creator economy platform costsThe creator economy continues to be an attractive way to earn money for many people. While many platforms exist to help creators monetize their work, each has different feature sets and pricing models. This calculator helps workers decide which platform works best for them. ButtondownThe creator economy, explainedMany brands pay influencers to advertise their products or services on social media. Platforms such as YouTube, Substack, and Twitch also provide revenue-sharing opportunities for their top creators. Known as the creator economy, it's a system driven by individuals who produce online content for audiences that can be monetized. 1440 Daily DigestHere is a visualization of the creator economy as an ecosystemFrom social media platforms like Instagram and TikTok, to major advertisers paying influencers to promote their brands, to the consumers watching online content, quite a few engines have to keep firing to make the creator economy run smoothly. Columbia UniversityThe global creator economy is worth roughly $250BThat number is derived from multiple sources (such as brand deals and affiliate links), and the projections for how much the creator economy will be worth in the future are even more complicated. Goldman SachsWhat is the creator economy?The creator economy is a system powered by people creating online content for monetizable audiences. These “creators” and “influencers” make money off their digital audiences through brand deals or revenue shares with social media platforms. US Chamber of CommerceA creator economy timelineLong before anyone memorized a TikTok dance, the creator economy began with regular people blogging about their personal lives. Eventually, it snowballed into the creator economy we know today. The Washington Post created an interactive timeline to help visualize how the creator economy got from point A to point B. The Washington PostThe BNPL industry boomed amid a surge in online shopping during pandemic-era lockdownsThe buy now, pay later industry allows consumers to buy something immediately and pay in installments without the need for lengthy application and approval processes or high credit scores—and fintech companies Affirm, Klarna, and Afterpay are leading the charge by targeting young adults. WSJThe 'dupe' economy is fueled by the youthful thrill of thriftHistorically, you don't want people to know you have a knock-off luxury item. But today's younger generations are embracing the "dupe" economy, an open celebration of luxury knock-off items where consumers are proud to pay less for something roughly equivalent to premium brand offerings. Salon.com'Instagram traps' are changing art museumsIn the creator economy era, it feels like anyone has the potential to become an influencer—if they can just capture the right content. Naturally, some places are better suited for an Instagram photo than others. Museums-turned-photo-backdrops (think: the Museum of Ice Cream) are the best of the best. VoxHank Green on the problem with being a creatorYouTuber Hank Green takes over The Financial Diet's platform to talk about the creator economy. He walks the audience through the financial decisions involved when making content. He also describes brand deals, and who actually owns the content posted on social media platforms—the creator or the platform itself? The Financial DietRuby Franke is an influencer serving time in jail for child abuseThe story of this parenting influencer is perhaps one of the darkest stories to come out of the creator economy. Ruby Franke previously ran a YouTube channel with millions of followers where she made money by monetizing her controversial parenting advice. Now she’s serving jail time for child abuse. BBC NewsIn 2022, there were 4.2 billion social media users across the globeAmong them were 200 million creators. Linktree, a company that helps create links in people’s social media bios (and much more), gathered the most important numbers from 2022 to get a more accurate picture of what the creator economy looks like, numerically speaking. LinktreeToday's money-making influencers might not have existed without the 'mommy bloggers'"Mommy bloggers" chronicled the realities of their lives with kids on blogs in the early 2000s. Many eventually made some serious ad dollars too. Sway GroupInside the life of a 13-year-old beauty influencerThirteen-year-old Evelyn started posting get-ready-with-me style videos the summer before she entered 7th grade. Pull back the curtain on how she rose to internet fame through cutting observations of her peers at school, and how platforms like TikTok have responded to those under 13 joining the creator economy. Allure
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