Search
Showing results for “David Ogilvy”
Jump to a topic
David OgilvyDavid Ogilvy is known as one of the most gifted brand marketers of all time and “the father of modern advertising.” Ogilvy was the cofounder of Ogilvy & Mather, the prestigious advertising agency behind iconic campaigns for clients like Dove, Rolls-Royce, and American Express.
Born in 1911 in England, Ogilvy didn’t cofound his famous agency until his late 30s. Before that, he explored a variety of careers after leaving Oxford without a degree, including working as a chef in Paris and a stint as a door-to-door stove salesman.
During that stove salesman gig, he created a custom sales manual that caught the attention of ad industry executives, including those at the London ad agency Mather & Crowther. Ogilvy later worked as a copywriter for the agency, which, within a few decades, would be known as Ogilvy & Mather.
In 1966, Ogilvy & Mather became one of the first major ad agencies to go public and was acquired in 1989 for $864M. Ogilvy died in 1999, but not before writing multiple bestselling books. His work was often echoed on the award-winning television show “Mad Men,” bringing his Madison Avenue star status to the masses.Explore David Ogilvy
What we've found
David Ogilvy once called WPP Founder Martin Sorrell ‘odious’WPP acquired Ogilvy & Mather, David Ogilvy’s agency, in 1989. Ogilvy later offered Sorrell a rare apology letter, which Sorrell kept framed in his office. The GuardianWarren Buffett once referred to David Ogilvy as a geniusBuffett also owned stock in Ogilvy & Mather, David Ogilvy’s advertising agency. This podcast episode dives into an overview of one of Ogilvy’s best-selling books, “Confessions of an Advertising Man,” which he wrote in part to grow his agency business. SpotifyDavid Ogilvy resigned the Rolls-Royce account after dissatisfaction with its carsOgilvy said that he only advertised products he believed in and would personally use. Despite his famous copywriting for Rolls-Royce (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”), he resigned the account when he lost confidence in the brand’s newer cars’ quality. The IndependentDavid Ogilvy once worked for the man who created the Gallup PollIn 1938, when Ogilvy came to the United States, he started working for George Gallup’s Audience Research Institute in New Jersey. He took his learnings with him through the rest of his career, including during World War II, when Ogilvy worked with the Intelligence Service at the British Embassy in Washington. The One ClubDavid Ogilvy died at his chateau in France in 1999Ogilvy purchased Chateau de Touffou in 1973 and would go on to host hundreds of Ogilvy & Mather staffers there over the years. Some say that Ogilvy was eager to take his agency public in part so he would have more money to purchase the chateau. YouTubeDavid Ogilvy’s brother helped get him into the advertising businessOgilvy sent a copy of his stove sales manual, "The Theory and Practice of Selling the AGA Cooker" (which Fortune magazine later called "probably the best sales manual ever written”) to his brother, who was working at London ad agency Mather & Crowther at the time. Encyclopedia Britannica‘The consumer isn't a moron, she's your wife’ is among David Ogilvy’s most memorable pieces of advertising adviceSome of David Ogilvy’s maxims include, “talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels” and “never write an advertisement which you wouldn’t want your own family to read.” The Business Quotes‘Ogilvy on Advertising’ is David Ogilvy’s career memoir full of his favorite copywriting adviceOgilvy is one of the most famous and influential advertising executives in history, known for his focus on research-driven advertising. But he also wrote multiple books, including “Ogilvy on Advertising,” which the Founders podcast dives into in this episode. SpotifyOgilvy & Mather rebranded to just ‘Ogilvy’ in 2018This was far from the first brand evolution the agency itself has gone through in its more than century-long history. The agency now known as “Ogilvy” started as a London advertising agency founded in 1850 by Edmund Mather. By 1964, it became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. Marketing DiveOgilvy won the Shell account with a last-minute flight from New York to LondonWhen Shell was searching for a new ad agency, David Ogilvy filled out the pitch questionnaire himself, planning to hand-deliver it to Shell’s President in New York. When he found out that the president was in London, Ogilvy hopped on a flight. This newsletter edition tells the full story of how Ogilvy’s grit and determination won Ogilvy & Mather the coveted Shell account. The Follow UpScroll through a 75-year timeline of Ogilvy’s iconic adsFrom the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history. OgilvyExplore a website dedicated to reviewing books about the advertising industry“The Agency Review” reviews any book that touches advertising—from straight business books by the likes of David Ogilvy to a book about the history of bourbon. It has reviewed more than 200 books since the site started in 2012. The Agency Review
Try another search?