Why do people play farming simulation video games?

This article is an anthropological dive into farming simulation video games. Humans began experimenting with agriculture and farming about 12,000 years ago, though it would be another 8,000 years before the practice became a common approach across...

The pickleball market is expected to hit $4.4B by 2033

In 2023, the global pickleball market was $1.5B. By 2023, it's expected to grow by a compound annual growth rate of 11.3%.

PIckleball is the fastest-growing participation sport in America

The outdoor game experienced a surge in popularity during the 2020 pandemic because it could be set up in driveways, be played by all ages, and allowed for safe social interactions. That social aspect has helped pickleball’s popularity continue to rise post-pandemic. A March 2023 APP report showed 48.3 million American adults played the sport in the last 12 months.

Pickleball's popularity has created a power struggle

The sport's sudden rise has led to a tumultuous landscape with battles over governance, court space, and player rights. This Sports Illustrated deep dive examines the competing billionaires vying for control, the conflicts over court usage and noise disputes, and how a second proposed Hall of Fame is dividing the sport.

Pigments in paint can come from rocks, plants, insects or synthetic sources

Paint's composition is varied through the combination of pigments with binding agents. In the past, artists created their own paints by mixing pigments with water, oils or egg yolks to bind the colors together.

Pickleball's popularity has exploded in recent years

Pickleball has seen rapid growth in the US, with around 50 million Americans playing in 2022. It doesn't appear to be slowing any time soon.

How billiard balls catalyzed the 'Plastics Century'

For centuries, billiard balls were made of ivory from elephant tusks. But when excessive hunting caused elephant populations to decline, they began to look for alternatives: celluloid, which would become known as the first plastic.

The story behind the PGA's civil war

In the 1960s, there was a war brewing within the PGA between the golf pros and the touring pros. Eventually, tensions boiled over into courtrooms, leading to the creation of a new league. This Golf.com article provides a deep history of the war, with in-depth interviews with key players in the negotiations.

The story behind the formation of the original PGA

The early 1900s saw a surge in golf courses across America, and there was a need for a national organization of golf professionals to help promote and grow the sport. This history explores how department store heir Rodman Wanamaker organized a luncheon that led to the formation of the PGA of America.

The evolution of the baseball bat

Torpedo bats may be the latest, most powerful kind of baseball bat, but the instrument's history is long. This Smithsonian resource traces the bat's evolution from handmade objects forged by the players to mass-produced marvels of physics designed by companies like Louisville Slugger. Along the way, you'll see some interesting takes on the form, including bats referred to as "mushrooms" and "bananas."

Imagining the farms of the future

About 10,000 years ago, humans began to farm. This agricultural revolution was a turning point in our history and enabled the existence of civilization. Today, nearly 40 percent of our planet is farmland. Spread all over the world, these lands are the pieces to a global puzzle we're all facing: in the future, how can we feed every member of a growing population a healthy diet? Brent Loken investigates in this seven-minute video.

Explaining the rise in adult sports leagues

Community sports leagues shifted from publicly supported entities to privatized ones in the 1990s, as tech advances streamlined registration processes. Millennial interest drove significant growth in social sports leagues for adults, growing much faster than other kinds of sports. A few industry leaders have benefited from this shift.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

Pickleball's ubiquity has led to a culture clash with tennis

Since the late 1800s, tennis has been the world’s premier racquet sport. But in the late 2010s, rapid growth and investment in Pickleball changed that dynamic. This Cult Tennis video explores the newly created tension between tennis and Pickleball players, both on and off the courts.

Athletes in Mexico are reviving a 3,000-year-old sacred sport

A modern team is working to revive Juego de Pelota, an ancient Mesoamerican team sport played by the Maya, Aztecs, and neighboring cultures. Once central to ritual and community life, the game was outlawed by Spanish conquistadors in the 16th century.

The origin of the sport's name is disputed

How pickleball got its name has been a point of contention for decades. The McCallums claim the family dog, Pickles, used to snatch the balls as they played and named it for him. Joan Pritchard, though, says Pickles didn’t join the family until after the game was invented.

The agricultural history of the pumpkin

Pumpkin pie holds a special place in Thanksgiving traditions, but its journey from everyday produce to a seasonal treat spans over 10,000 years. Trace the history of this oversized fruit with this fascinating dive. Pumpkins belong to the species...

Pickleball injuries were responsible for $350M in medical costs in 2023

Unsurprisingly, picklers over 50 account for 90% of the injuries, with the most common being sprains, strains, and fractures. Experts say a substantial pregame warm-up can prevent most injuries.

Experts suggest the industry could be a $45B business

Sports betting used to primarily consist of who would win and the points spread, but the rise of online betting apps has fueled a substantial increase in parlay bets. "Existing markets are still growing at a rapid clip," said Noah Naparst, who evaluates sports-betting companies for Goldman Sachs. "So we’re not mature yet, but we’re not in the early wildcat days of the market anymore, either.”

Fantasy sports' roots go back to an 1860s parlor game that simulated real-world baseball.

The history of iconic pigments used in seven famous paintings

While art paints can be bought by the bucket at any craft store today, pigments throughout history have been difficult to come by. Art historian Kelly Grovier traces the fascinating history of pigments that make up hidden layers in masterpieces from Picasso and Hokusai’s Prussian Blue to Vermeer’s shade of red.

Sports betting, explained

Since a 2018 Supreme Court decision overturned the Bradley Act, which spurred a state-by-state legalization of online gambling, sports betting has become a rapidly growing multibillion-dollar industry.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

Exploring World War I technology on the battlefield

Industrialization brought massive changes to warfare during the Great War. Newly-invented killing machines begat novel defense mechanisms, which, in turn spurred the development of even deadlier technologies. Nearly every aspect of what we would consider modern warfare debuted on World War I battlefields. Starting with soldiers on horseback carrying lances and ending in poison gas, machine guns, and aerial battles, this gallery shows the first tools of modern warfare.

Fantasy football is now a $10B industry

Curious about how fantasy football grew into a global empire? This video breaks down how a losing Oakland Raiders team led to the first form of fantasy football, long before the internet and smartphones made it a worldwide phenomenon.

Pickleball was originally intended for children

Bell and Pritchard only created the game to occupy their children's attention on vacation. As they continued playing the game, they began developing rules as-needed.

A Boeing engineer created a next-generation pickleball paddle in the '80s

When Steve Paranto kept losing in the finals of his Pickleball tournaments, he told his dad Arlen the wooden paddles were holding him back. Then-Boeing engineer Arlen used spare composite floor panels to make the first fiberglass Pickleball paddle.

What happens to golf balls after they're used?

With over 1 billion golf balls produced annually, an estimated 300 million to 1.5 billion are lost worldwide. On average, thousands of balls are left behind on each course, often ending up in ponds, forests, and beaches. While many golf courses recover and reuse some of these balls, studies suggest countless remain unretrieved.

Bubbles can exist in markets for collectibles, not just industries and technology

This podcast tells how "Magic: The Gathering" faced its own speculative bubble as rare cards surged in resale value—risking a Beanie Baby-style crash. It follows how the game’s creators tried to engineer a system to keep a collectibles market from collapsing.

How tax breaks power the PGA Tour, a nonprofit organization

When the PGA was formed in 1916, its primary objective was to grow the game of golf, so it was established as a nonprofit. When the PGA Tour split off in 1968, that nonprofit status stayed. But as revenue jumped past $1B, questions began to arise. This "Outside the Lines" investigation from 2013 dives into their tax records and details how much the PGA actually gives to charity.

The evolving industry of flowers

The global trade of flowers is worth billions of dollars, and new markets and supply chains are opening each year. This multimedia deep dive takes a look at the origins of the modern flower trade in the Netherlands and its expansion into dozens of...

A 1930s card game birthed modern fantasy sports

"National Pastime" used the statistics of real Major League Baseball players to determine a winner, creating the template for the modern fantasy sports model.

Plastic's history began with an inventor seeking a $10,000 prize offer

In 1869, the first synthetic polymer—celluloid—was created as a substitute for ivory in billiard balls. It became the historical catalyst for the eventual manufacturing of plastics everywhere as an alternative to the depletion of other natural resources, including tortoiseshell and horns.

The era of advanced farming machines

Traditional agriculture, which for millennia was conducted primarily as subsistence farming by millions of workers, has been transformed since the industrial revolution. Agribusinesses continue to develop newer, more specific tools to streamline the...

The food industry's hard-to-solve pollution

One-quarter of the world's greenhouse gas emissions result from food and agriculture. That whopping number includes production and post-farm processes like distribution. See a visualization of the data along with a breakdown explaining how each process contributes to emissions, and why it’s so difficult to improve the agriculture industry.

Christmas trees are a $6B global industry

In the US, the real tree industry is valued at $2B, the reflection of nearly 30 million trees sold annually at an average profit of about $10 per tree. While each tree takes about 8 years to mature, their artificial counterparts can be made much more quickly, mostly in China, valued at over $1B as of 2020.