The term 'nepo baby' became popular in 2022, thanks in large part to social media.

Explore the rise (and fall) of baby names over time

Baby names popularity and trends in the acclaimed interactive graph of baby name popularity. Watch as baby name trends rise and fall over time.

What are baby bonds?

In 2008, Hillary Clinton proposed giving every US newborn a $5,000 government-funded trust, often called a “baby bond,” to help low-income families build long-term wealth. Supporters said it could reduce wealth inequality, while critics argued existing programs like the Child Tax Credit offered similar benefits.

Aurea is the first US baby born following polygenic analysis

The child, born in May 2020, was selected by her parents to optimize for certain health qualities based on an analysis of her multifactorial genes by a New Jersey-based company called Genomic Prediction. Her embryo was selected for implantation based on polygenic risk scores for heart disease, diabetes, and cancer.

Most popular baby names in the US by year

The Social Security is one of the most authoritative sources for data on baby names each year. Here's the list of last year's top ten baby names among those children born in the US.

Silicon Valley startups Orchid, Nucleus, and Genomic Prediction are selling so-called polygenic tests for prospective parents

These tests claim to show how at-risk a hypothetical baby would be for genetic syndromes. The newfound industry has prompted ethical and medical debates, with critics questioning their accuracy and highlighting the potential problems behind pursuing the perfect baby.

In the US, 3.6 million babies were born in 2023

That year, about 40% of the babies were born to unmarried parents, and about 32% of the births were born via cesarean. On average, mothers were 27.5 years old when they had their first child.

The term 'startup'—which is typically used to describe private companies in their early stages of operation that focus on innovating new products or services to meet a market gap—can be traced back to a 1976 Forbes article.

Meme stocks often have little underlying value but are fueled by crowd funding

"Meme stocks" is a phrase originating in the early 2020s, referring to companies with little underlying value who gain recognition through social media and whose stock price experiences rapid gains.

Political sloganeering is often downstream of memes

In 2018, #JobsNotMobs morphed from an internet meme into a conservative slogan. A video clip of angry protesters mixed with news anchors discouraging the use of the word "mob" posted on October 11, birthed the phrase. By October 19, it was adapted into a Republican party slogan.

One dad, one hundred babies

A look at the companies offering surrogacy to the ultrarich—including Chinese men taking their reproductive cues from Elon Musk.

2025 showed that memes continue to blend politics and pop culture

This list from InsideHook ranks the top 25 memes of 2025. A recurring trend is the thin line between politics and popular culture, with users often using memes to comment on the state of the country. Of course, there was also a fair amount of highly specific and highly bizarre content, something the internet has been known to highlight.

'Foodie' culture arose in the early 2000s

Food writer Jaya Saxena attributes the mainstreaming of the term to early-aughts TV shows, including “Top Chef” and “No Reservations,” as well as the dawn of social apps like Yelp, which turned everyday diners into critics.

The most popular American baby names by decade

In 1998, the Social Security Administration began ranking the top 1,000 most common first names for each year dating back to 1880. While that list has since been whittled down, Americans can still gain insight into the trending names of the decade. Whether it’s just for curiosity or to avoid more common choices, check out this list of popular names from the past century.

Being a 'digital nomad' has become more common since the pandemic popularized remote work

Digital nomads are people who often work remotely without a specific home base, traveling from country to country or city to city, often without returning to a home address in-between.

Eight British children have been born via mitochondrial replacement therapy

In July 2025, a decade after British lawmakers signed off on allowing three-parent IVF, scientists announced that eight healthy babies had already been born using this approach. The news was included in a pair of research articles published in a peer-reviewed journal that noted the oldest kids were already more than two years old, and that they were hitting developmental milestones as expected. (Some users may encounter a paywall.)

Meet Maddie, the 2023 Gerber Baby

The Gerber Spokesbaby Contest has chosen a new representative company baby since 2011, regularly picking a baby to reflect the company's embrace of its customers' diversity. In 2023, Gerber chose Maddie Mendoza, the daughter of Filipino-descended US...

Triplet birth numbers are dropping—and that may be a good thing

Pregnancies involving three kids or more have dropped 62% from 1998 to 2023, a trend that the Centers for Disease Control and Prevention links to fewer embryo transfers during assisted reproduction procedures—a transition prompted by more refined techniques and technical advances. Though multiple births can occur naturally, often pregnancies involving multiple births have been the result of efforts to ensure pregnancy success by transferring multiple embryos.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

Defining 2025's internet slang

The internet is a slang factory, and new terms regularly crop up. This list breaks down some of the newest terms to hit social media, including "aura farming" (the cultivation of charisma to attract others) and "clock it" (an encouragement to remember something important).

Sophia Amoruso coined the term 'girlboss' with her bestselling memoir

Sophia Amoruso turned a small eBay shop into Nasty Gal, a $250M fashion empire. Her success sparked the #Girlboss movement after her bestselling memoir, but behind the rise was a rapid fall. Leadership struggles and financial missteps led to bankruptcy in 2016.

A post-game interview with Sophia Amoruso directly after her 2016 Forbes cover

This article from 2016 is a time capsule of sorts. It includes an interview with the person who coined the term “girlboss,” Nasty Gal founder Sophia Amoruso, that took place just after she appeared on the cover of Forbes magazine. We now know that her company would go on to file for bankruptcy the next year.

Former New Yorker editor Tina Brown coined the term “gig economy” in 2009

Although this article was written pre-pandemic, the workers interviewed in it still feel representative of the sector’s modern ethos. In the piece, the writer interviews a handful of gig workers about why, exactly, they’ve chosen to make a living off of Airbnbs or TaskRabbit gigs rather than doing something else.

3-parent baby technique fuels worries of future 'designer babies'

Some critics of this approach worry that any genetic manipulation will both culturally and technologically normalize the idea of "designer babies"—embryos that are manipulated or selected based on physiological characteristics including height, eye color, athletic ability, and intelligence.

Listen to a podcast episode about the time a 'Bored Ape' NFT—a valuable, unique digital asset stored on a blockchain—was kidnapped.

Connecticut recently became the first state to create and launch a baby bond program, a government-funded savings or investment account that is seeded when a child is born.

BNPL has 19th-century roots, but the pandemic made it mainstream

The modern BNPL model didn't take off until the COVID-19 pandemic, when consumers were stuck at home and lockdowns forced them to shop online rather than in person. The number of US BNPL loans grew more than tenfold from 2019 (16.8 million) to 2021 (180 million), according to a Consumer Financial Protection Bureau report.

Many of the 2010s girlboss-era founders experienced a public fall from grace in 2020

In the 2010s, dozens of female founders were celebrated on the covers of business magazines like Inc. for their recent startup success, from Emily Weiss’s Glossier makeup brand to Steph Korey’s Away luggage company. But many of these companies were also the subject of large takedown articles around the year 2020.

Today's money-making influencers might not have existed without the 'mommy bloggers'

"Mommy bloggers" chronicled the realities of their lives with kids on blogs in the early 2000s. Many eventually made some serious ad dollars too.

Social media algorithms are shaping real-life language through memes

The evolution of the internet in the early 2000s supercharged the creation and spread of memetic content. Now, highly tuned algorithms on platforms like TikTok and YouTube influence the language, phrasing, and content of creators, which shapes how we use language in the real world.

The first child born via mitochondrial replacement therapy was born in 2016

The healthy baby boy's mother carried genes for a rare mitochondrial disease called Leigh syndrome and after multiple miscarriages the family opted to try the controversial procedure. It was conducted by a US doctor in Mexico. The procedure is prohibited in the United States.

A poll from May 2025 found that a majority of Americans oppose ending birthright citizenship

As legal challenges progressed, a May 2025 NPR/Ipsos poll showed fewer than one-third of Americans supported eliminating birthright citizenship, despite broader public backing for other immigration restrictions.

Memes emerged in the 1980s and 1990s

Today's Internet users might think of memes as references spread online through images, videos, and audio clips. But the merger between memes and the internet didn't happen until the 1980s and 1990s—years after the term meme was first coined to describe a different phenomenon.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

Some couples specifically try to birth children in the Year of the Dragon

Dragons are considered so lucky in Chinese culture that it's believed some couples time their children’s births to the Year of the Dragon. That’s debatable. Overall, birth rates in the country have fallen, and it’s not clear if a dragon-baby swell could counteract that.

NFTs have been leveraged by brands to represent physical and digital items

The buzz around non-fungible tokens has faded since 2021 to 2022, when brands including Prada and Starbucks launched their own NFTs. While Prada’s NFTs were linked to limited-edition fashion items, Starbucks’ were part of a loyalty program.