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McDonald's was the first American fast food restaurant to open in the Soviet Union in 1990.
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When McDonald’s opened in Moscow, it was considered a huge luxury: One meal cost about half of a day’s wages for the average worker.
Getting a job at the Moscow McDonald’s was famously difficult, often considered harder than acceptance to elite universities.
“Bolshoi Mak,” the Russian translation for Big Mac, was made the same way as its American counterpart.
The McDonald’s expansion was widely seen as a broader acceptance of free-market ideals in the late Soviet Union, marking a significant step in Russia’s relationship with the West.
In 2022, McDonald’s closed all of its stores in Russia following the invasion of Ukraine—a similarly symbolic moment for the fate of Russia’s role in geopolitics.
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