How cigarettes took over China

In 2022, China had a fifth of the world's population and bought nearly half of the world's cigarettes. This investigation explores how China became plagued by tobacco consumption, something epidemiologists say will strain the country's health system...

Danish cookies became a treasured Lunar New Year gift, thanks to their unique tin container

Hong Kong experienced an economic boom in the 1970s, which led to snacking, including on Western foods, becoming a cultural norm. Kjeldsens butter cookies became a popular treat, and their packaging, a distinct tin container, presented them as more refined than a simple snack. Instead, they were considered a worthwhile present for Lunar New Year.

Created when Tencent launched the first version of its internet messaging platform, QQ, the company's winking penguin has become a ubiquitous cultural presence in China.

One Chinese businessman controls 70% of the fireworks entering the US

A warehouse explosion in 2008 forced all pyrotechnic shipments to travel through the Shanghai port under three special permits Ding Yan Zhong was given. Since then, he has established a near-monopoly over the global fireworks distribution chain, with logistics and shipping hubs in China and California. (Some users may experience a paywall.)

China makes 90% of the world's fireworks, with Liuyang as its production capital

Fireworks were invented in China, but their predecessor, the firecracker, was discovered in Liuyang upon burning bamboo. Pyrotechnics have since become part of the city's culture. Liuyang has won many international fireworks display competitions.

China operates multiple different sovereign wealth funds, primarily backed by profits from a trade surplus

Unlike other countries that primarily use profits from natural resources, China's sovereign wealth funds are fueled by the country's mounting trade surplus. Among the two largest are the State Administration of Foreign Exchange (SAFE) fund and the Chinese Investment Corporation (CIC). China also operates the Silk Road Fund, a strategic investment initiative that backs infrastructure creation in developing countries.

See a data visualization of the East India Company's trade

This tool visualizes the East India Company’s trade from 1760 to 1834, letting you track shipments of tea, textiles, metals, and more. Users can sort by commodity, origin, destination, and date to see London’s vast imperial supply network that shaped the British Empire.

'The Chinatown Sting': Unraveling an international drug smuggling ring

In the late 1980s, a group of women connected through the mahjong parlors in Manhattan's Chinatown were caught in a massive undercover drug bust. But this bust was just the beginning of an even bigger case.

Visualize the world's most used ecommerce apps, from Amazon to Shein and Temu.

A list of one guy's hundreds of fortune cookie fortunes

Simple idea: Eat lots of Chinese food, collect wisdom in the form of fortunes. Josh Madison held onto hundreds of these and lists them here, noting the ones he received more than once with a number.

Explore the material culture of socialist Cuba

Even the objects of everyday life were politicized under socialism. This catalog of Cuban artifacts, collected between 1959 and the fall of the Soviet Union, reveals how revolutionary values infiltrated the most ordinary of items—from cocktail coasters to cologne.

The Sears catalog sold some weird products before it folded, including drugs

At various times in its existence, the Sears catalog sold everything from heroin to tombstones. But by the 2000s, the catalog was no longer in publication.

China's National Sword policy banned imports of most recyclable materials

In 2018, China stopped accepting most of the world's recyclables. This highlighted how dependent the US recycling system was on a single foreign buyer and forced cities to landfill materials they had once diverted.

Visualize every brand that AB InBev owns

The giant beverage holding company AB InBev owns many, many more brands than just Budweiser and Bud Light. From Africa to Asia and beyond, this image helps visualize the immense number of brands that AB InBev is responsible for.

12th-century Chinese restaurants followed a rating system

Like a predecessor to today's Michelin stars, restaurants advertised their offerings and skill level based on the number of flags flown outside: a simple, one-dish diner had one; a sit-down restaurant with a proper menu had at least two; three flags was not used for superstitious reasons; four meant the chef had mastered a culinary style; five meant patrons could expect dishes from every region of China.

'Fragrantica' is a perfume encyclopedia with innovative features

Search perfumes by notes (citrus, magnolia, etc.), designers, location, popularity, and more, and stay up to date with the latest perfume news with this international passion project. Each perfume is broken down into its "accords" or blends of ingredients so you can learn the many scents that go into each fragrance. A must-have stop for anyone curious or passionate about fragrances.

Richard Cadbury invented the heart-shaped chocolate box in 1868

Richard's father, John Cadbury, founded the Cadbury Brothers chocolate company (now known simply as Cadbury) in 1824. Richard recognized the popularity of ornamental designs (especially for Valentine's Day gifts) and designed the heart-shaped box for the company's chocolates, which became a staple of the holiday.

Civet coffee is some of the most expensive (and bizarre) coffee in the world

Known colloquially as "cat poo coffee," the style is made from beans that have been consumed and then excreted by the Asian palm civet, a small mammal related to the mongoose. Coffee made from these beans is said to be smooth and complex, with notes of chocolate.

Luxury Advent calendars now include fine china, jewelry, and rare whisky

Advent calendars have shifted sharply upmarket, with retailers offering versions filled with bone china ornaments, gold jewelry, premium beauty products and even rare whisky. Some cost hundreds or thousands of pounds, including a £10,000 whisky calendar and Dior's £570 perfume-filled set.

The massive sinkholes of China

Parts of China's limestone-rich terrain is fertile ground for massive caves, where some of the world's largest sinkholes are located. Hidden away in dense, lush forests, geologists are frequently discovering new sinkholes to explore. This piece...

Watch a timeline of Tencent—one of China's earliest tech giants—despite the company's low profile.

Explore a digital graveyard of over 300 products, services, and devices that have been discontinued by Google, including Chromecast, Google+, and Google Goggles.

Mass market paperbacks—the chunky, cheaply made books—were originally designed to fit in a pocket.

See some of the weirdest Advent calendars you can buy

Modern Advent calendars span nearly every niche imaginable. Shoppers can now buy versions filled with cheese, dog treats, hot sauce, and even sexual-wellness products, reflecting how far the tradition has expanded beyond simple chocolate countdowns.

A history of China's ancient hidden tombs

Like many ancient cultures, the Chinese had a tradition of burying the dead in elaborate tombs, which would serve as both burial places and residences for the deceased. Archaeological evidence of these tombs, including those of former emperors, provides insights into the country's cultural evolution.

Why caviar is still so expensive, even though it's no longer rare

An ounce of caviar can cost more than $250, even though China has flooded the market with a surge in supply over the past decade. As it turns out, the perception of caviar as a luxury good rather than a true scarcity is part of what keeps it so expensive.

Pop Mart is the company behind the viral Labubu toy craze

Labubus, the Chinese collectible toys, are being heralded as the next Beanie Babies. Pop Mart, the company behind the Labubus, is using a few psychological tools to keep the Labubu economy booming.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

LVMH's roughly 75 brands are categorized into six distinct business groups

The groups are as follows: Wines and Spirits, Fashion and Leather Goods, Perfumes and Cosmetics, Watches and Jewelry, Selective Retailing, and Other Activities.

See every brand that LVMH—the world's largest luxury goods holding company—owns, from luxury fashion and jewelry brands like Tiffany & Co., Fendi, and Louis Vuitton to beauty supply store Sephora and the hotel group Belmond.

See how Britain promoted imperial trade through 1920s propaganda posters

This photo gallery showcases posters from the Empire Marketing Board, created after Canada gained dominion status in 1926. The campaign encouraged Canadians to buy goods from across the British Empire, producing more than 800 posters displayed nationwide.

David Stern brought the NBA to China

In 1987, he started shipping VHS tapes of games to state-run TV stations in China, and opened an NBA office there by 1992. Today, China is the league’s second-largest market.

A life measured on the backs of coffee receipts

Years ago, a storyteller doodled on the back of a receipt. Hundreds of doodles later, Odding Wang has created a digital diary with a tactile feel. Click through the project's website to peruse the portals into Wang's life and mind. Hovering over a comic will reveal the receipt on the other side.

See a collection of ancient Roman coins used on the Silk Roads

As ancient Rome's appetite for eastern luxuries grew, long-distance trade routes linking the Mediterranean to Asia emerged along what became known as the Silk Road. Without shared language or legal systems, merchants could use the reliable Roman coins to exchange with other cultures. This exhibit features gold and silver pieces bearing the portraits of emperors and Latin inscriptions.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

Shenzhen, China is known as the 'Silicon Valley of Hardware'

The "Silicon Valley of Hardware" is a major manufacturing hub. This WIRED documentary from 2016 does a deep dive into how this Chinese city's practice of copycat manufacturing alongside its innovative culture has made it China's own Silicon Valley.

A McDonald's Happy Meal for adults

McDonald’s announced it is teaming up with Cactus Plant Flea Market for the introduction of the new Cactus Plant Flea Market Box for adults, starting on October 3, 2022.

How the Montreal Protocol made CFCs the most valuable Miami contraband after cocaine

Following the 1990s production ban, smugglers flooded Miami with illegal chlorofluorocarbons used in air conditioning. A 15-kilogram cylinder bought for $70 in Europe could sell for $242 in the US, fueling multimillion-dollar black-market trade. (Some users may experience a paywall.)

What's the difference between QQ, WeChat, and Weixin?

Tencent owns QQ, Weixin, and WeChat—three separate apps serving different users. QQ launched in 1999 as a youth-focused messenger. Weixin (for China) and WeChat (international) are technically the same app, but split to comply with regional regulations, especially around data and payments.