Young voters are ditching political parties

Gen Z is drinking less alcohol than older generations

In the years 2001 through 2003, 72% of adults under age 35 said they drank. But by the time the years 2021 through 2023 rolled around, only 62% of under-35 adults could say the same, according to one recent study.

Gen Z prefers hybrid work over being fully remote

Contrary to popular belief, the younger generation is more likely than their older peers to want employees in the office more often. Millennials seem to have the strongest personal attachment to remote work among the generations, with 41% of remote-capable millennials saying they would be "extremely likely" to look for another job if remote options were partly or entirely eliminated at their workplace.

Read why Gen Z is saving more for retirement than older generations

Despite more and more Americans taking money from their retirement funds to cover expenses, many members of Gen Z are investing more in their retirement. Part of the reason for increased savings amongst this generation could be better-designed retirement plans.

Cancer rates are on the rise among GenXers and Millennials

Cancer rates are rising among Gen X and Millennials, with more cancer diagnoses being made in their 30s and 40s than previous generations. Factors such as prenatal exposures, environmental toxins, and lifestyle choices may contribute to this trend. Memorial Sloan Kettering Cancer Center's experts discuss these issues, exploring how these insights could reshape cancer risk understanding.

Despite record-high housing costs, Gen Z homeownership is surging

Many Gen Z homeowners have compromised on location and tightened their expenses to make buying a home possible. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Student loan debt isn’t evenly distributed across age groups

Millennials and Gen X borrowers account for more than 70% of outstanding federal student debt ($1.1T). The discrepancy is driven by several factors, including a drop in college enrollment by younger Americans and older cohorts having more years to pay off balances.

Gen X has the most student debt per borrower

Gen X is the generation that came of age in the 1980s and 1990s. A podcast episode explains how this came to be.

Researchers, experts, and retirees are finding that the 401(k) has left much to be desired

Baby Boomers, once the biggest generation, are now creating the largest wave of retirees in US history. Much of this generation is also the first to retire predominantly on the expectation that their 401(k) plans or similar tax-advantaged accounts performed well in the markets—which isn’t always the case.

35% of Americans have moved on from their childhood religion

A new Pew Research analysis finds that most Americans still identify with their childhood religion, but 35% have switched or left entirely—often due to lost belief or drifting away.

In a survey of US Gen Z workers, 53% were freelancing for at least 40 hours per week

Overall, Gen Z has a pretty different attitude about work from previous generations, partly because of the economic hardship they’ve witnessed being born into the Great Recession and coming of age during the COVID-19 pandemic.

A quarter of Gen Z eats organic food

A 2025 YouGov poll found that 25% of Gen Z US adults eat organic food, while 10% say they follow a whole-foods diet, meaning they seek out foods that are minimally processed.

All US presidents, by generation

Every president is a member of a generation, and Baby Boomers have held the Oval Office since 1992 (with the exception of Joe Biden, of the Silent Generation). But what about in the early days? Turns out the generation with the most presidents is the Transcendental Generation (born between 1792-1821), which includes Abraham Lincoln. Check out the full list (and what are most likely very new generational terms) with this fun overview.

Americans are retiring later than they used to

A Gallup poll from 2022 found that the percentage of adults between the ages of 55 and 74 who are retired is declining.

Each generation’s median income

Discover data about each generation’s income in the US. Generation X currently holds the title of highest earners, with notable wealth for those living in Maryland. Find out which groups tend to succeed and why, while seeing where you stand in comparison.

Gen Z eats more Chipotle than other generations

The brand’s proficiency with social media and relatively low price point make Chipotle a favorite among younger diners. Individual assembly also makes it easy to cater to various diets.

See preferred supplements across different countries in 2025, by generation

Millennials and Gen Z typically took more supplements than other age groups across vitamins, proteins, minerals, and herbal supplements, according to 2025 data from a Global Consumer Insights Survey conducted in 55 countries. Roughly two-thirds of Gen Z respondents stated they'd taken vitamins in the past 12 months. (Some users may experience a paywall.)

American Express is targeting Gen Z, who are generally less risk-averse than older generations

Unlike Millennials, who grew up during the Great Recession in 2008, Gen Z has a higher risk appetite and has grown up with more gamified spending platforms, like online gambling and prediction markets. Analysts say Gen Z's risk appetite makes them prime targets for credit card companies like American Express that can sell younger customers on large benefits in exchange for annual fees.

Although no longer the dominant format, CDs are increasingly popular with younger people

The compact disc now only accounts for about 3% of all music industry revenue, but those who still purchase CDs are, generally, much younger than most would expect. A 2023 YouGov poll found that 53% of Americans were willing to pay for music on CDs. When broken down by generation, those under 45-years-old were more likely to express interest in CDs and vinyl.

Why younger workers began talking about their salaries

While some Gen Zers and millennials are becoming increasingly comfortable with talking about their salaries or hourly wages with one another, older generations often have a tough time understanding why. This article explains why the culture around talking about money has changed slightly over the last few years. Read it here.

Roughly 62% of US adults under 30 say they use TikTok

A Pew Research Center publication reports that most members of Gen Z use the app. That's significantly more than other age groups: 39% for those ages 30 to 49, 24% for those 50 to 64, and 10% for those 65 and older.

Gen Z is increasingly interested in running marathons

The race has become a popular event for young people. Over 12,000 20-somethings signed up for the New York Marathon in 2024. That's a significant increase from 2023 (9.987) and 2022 (8,039).

How COVID-19 brought new investors into the market

With fees removed from the equation and more time at home thanks to pandemic-related lockdowns, Americans who had never bought or sold stocks before started participating in the market. Charles Schwab dubs this cohort “Generation Investor” and notes individuals from all age ranges took part in this phenomenon. Study up here.

Only 3% of workers 18 and older had a 25+ year tenure at their current job as of 2024

Surprisingly, this statistic hasn't changed significantly between 1996 and 2024, despite news about job hopping becoming more common in recent years.

A venture capitalist argues that baby boomers raised the national debt

In his book "A Generation of Sociopaths," venture capitalist Bruce Cannon Gibney places blame for the nation’s rising debt squarely in the hands of baby boomers—those born between 1946 and 1964. They’ve failed to address long-term issues, focusing only on present consumption to the detriment of future generations, he says.

The average 401(k) balance for Gen Zers was $13K as of Q3 2024

For millennials, the average 401(k) plan balance was more than $66K at the time. It's worth noting that retirement savings goals are often much higher than what many people actually have saved.

Amazon is the most-loved brand among baby boomers

Macy's ranked at number five for the oldest generation alive today, whereas Gen Xers have Apple in their number one slot. This data visualization outlines the most-loved brands among baby boomers.

A third of US couples have opted for a 'sleep divorce'

A 2023 survey of roughly 2,000 US adults showed roughly a third of the participants opted to stay in a different room from their partner at night. Reasons for the so-called "sleep divorce" varied, from snoring issues to offset schedules. The survey, run by the American Academy for Sleep Medicine, also revealed the most sleep divorces within millennials. See the study for more on this change in sleep habits.

As of 2022, Congress was more ideologically polarized than at any point in 50 years

Research from the Pew Research Center indicates that Democrat and Republican lawmakers have become more ideologically unified internally while moving further apart overall—with Republicans shifting to the right faster than Democrats have shifted to the left.

30% of Americans make New Year's resolutions

The practice is more popular among younger people: In a Pew Research Center study, nearly half of people under 30 reported making at least one resolution. The majority of Americans (of all ages) who didn’t make resolutions said they simply don’t like the tradition.

Explore why Americans are drinking less alcohol

US alcohol consumption fell 5% in 2025, with beer and wine leading the decline. Economists point to tighter budgets and less face-to-face socializing overall, while younger Americans are increasingly choosing not to drink.

How demographics influence voter turnout and elections

This article breaks down demographic data to show what it means for American elections. According to the latest US Census, the US is growing increasingly diverse. As the population becomes more diverse, so does the electorate. Analyzing the...

There were fewer competitive districts in 2022 than at any point since 1970

Analysts reported that the 2022 midterms featured the lowest share of competitive congressional districts since 1970, reflecting how modern redistricting has increasingly produced safe seats and reduced voter choice.

Research shows that termed-out lawmakers become less active

A University of Chicago and Stanford study found that state legislators barred from reelection sponsor fewer bills, serve on fewer committees, and skip more votes. The research suggests lawmakers are more productive when future elections remain possible.

How Americans have voted throughout history

From shouting candidates’ names, to hanging chads to electronic scanning, the nature of voting has a long, sometimes bumpy history in the United States. See descriptions and images in chronological order with this digestible timeline.

The nutrients vegetarians and vegans need to keep in mind

Although most older Americans still enjoy their steaks and chicken, an estimated 2.5 million of those ages 55 and older have abandoned red meat and poultry in favor of a predominantly plant-based diet. Some people decide to go vegetarian or vegan...

Understand the US electorate demographics

Ever wonder how much of each group make up the American voting bloc? Find raw data from the '16 and '18 elections broken out by a variety of factors (click on "validated voters database" link).

Many dating app users are beginning to suffer from 'dating app burnout'

For younger generations, dating apps have become a primary avenue for creating romantic connections—leaving some users fatigued and contributing to increased feelings of loneliness.

Striking demographic trends from 2022

This article lists the 15 most striking research findings by Pew Research Center in 2022. The topics highlighted represent a sample of the Center’s research, compiled through surveys. Findings examine public opinion around the biggest news events...

The 2020 and 2024 elections ranked among the highest-turnout contests in over a century

Voter turnout reached 66% in 2020—the highest since 1908—and 64% in 2024, tied for second-highest with 1960. In 2024, Trump benefited from higher turnout among his prior voters and new voters.

What issues Americans are prioritizing in 2022

Inflation, Crime, and Abortion—see a breakdown of voter preferences by age, race, and gender, along with what topics are top of mind for Americans.

See who Americans spend time with over their lives

Time with friends peaks in the teens and falls sharply by the 30s, while time with coworkers dominates middle age. After retirement, both nearly vanish, and time spent alone climbs steadily to nearly 8 hours a day by age 80.

How political campaigns use your data

What do campaigns know about US voters, and how do they use that information to shape their strategies during elections? US political campaigns base their strategies and tactics on data collected from more than 200 million voting-age Americans. This visualization by Reuters breaks down how data firms create national databases of voter files, collecting information from a variety of sources to create detailed voter profiles and how political campaigns use that data.

Divorces in the US have been steadily declining over the past few decades

Despite these recent declines, divorce rates in the US remain between 40% and 50%. But there’s some nuance to those numbers. For instance, having a college degree makes individuals 30% less likely to divorce than those without one. People who attend church are also less likely to divorce. And prenuptial agreements are considerably likely to prevent contentious court battles.

'Loveflation' is making dating more expensive and less frequent

A survey found that more than half of Americans are going on fewer dates due to rising costs, with 27% stopping altogether. Gen Z and millennials are the hardest hit, with 62% reporting changes in their dating habits due to inflation.

Voting in the US has shifted from days-long journeys to modern, secure ballots

In the early 1800s, voting was limited and arduous, often requiring long travel and in-person balloting. This illustrated resource traces how voting technology evolved to expand access, speed elections, and improve security over time.

Sharp partisan divides shape how Americans view immigration enforcement

A January 2026 survey shows large party gaps: Both sides broadly support recording arrests, but Democrats are much more likely than Republicans to support sharing officer locations and to oppose profiling, masked officers, and neighborhood-based enforcement.

Voter turnout in local elections is significantly lower than for national elections

While 64% of eligible voters cast ballots in the 2024 presidential election, turnout in municipal elections is usually below 15%. For school board elections—where members oversee more than 50 million students and $600B in spending—turnout is often around 5%-10%.

Social Security's model assumes more people are paying than receiving, but that's no longer true

As more Baby Boomers start collecting Social Security for more years than the system anticipated—and, simultaneously, birth rates trend down—the Social Security system is feeling the squeeze. When fewer workers pay into Social Security, there's less money overall for retirees to collect. Learn more about what's next for Social Security in this video.

40% of Americans polled by Pew Research Center felt pessimistic about marriage

Black and Asian respondents reported more pessimism about marriage than white or Hispanic respondents. Over half of Republicans feel negatively about the future of marriage, while only 25% of Democrats felt the same.

Most Americans support age limits for justices, elected officials

As members of Congress and Supreme Court justices continue to serve at an average age far older than in the past, polls show a majority of Americans favor setting an age limit for these roles. Roughly 79% support caps for federal elected officials, and 74% favor such limits for Supreme Court justices. A constitutional amendment would be required.