AI is not good at understanding satire

Social media has become rife with misinformation. In response, some organizations have deployed AI-assisted programs trying to curb the spread of this inaccurate content. The problem is that misinformation and satire, rhetorically speaking, often use the same kind of language, something AI struggles to understand.

Satire is an artistic form that aims to make someone or something look ridiculous

In practice, satire is often used to criticize vices, social norms, or political decisions, and is typically intended to be humorous. Although it can take many forms, its common characteristic is that its ultimate purpose is to discredit its target.

Satire often employs irony

Satirists often make their point indirectly through ironic statements, indirectly highlighting the foolishness of the thing they’re mocking. An example is Mark Twain's satirical 1882 essay, “Advice to Youth.” “Build your character thoughtfully and painstakingly upon these precepts,” he wrote, “and by and by, when you have got it built, you will be surprised and gratified to see how nicely and sharply it resembles everybody else’s.”

Many satires use parody, though not all parodies are satires

A parody is an impression of another artist's or work's style that intentionally exaggerates its aesthetics. Many satires employ parody to convey their message, although some parodies are simply humorous embodiments of a style without offering any deeper, satirical point. That's often the case with music parodies.

Satirists sometimes use ironic personas

Satirists often embody a character to mock the kind of person who would believe what they argue are ridiculous ideas. One famous example was Stephen Colbert on “The Colbert Report,” who satirized right-wing pundits like Bill O’Reilly through a bombastic persona. When O’Reilly asked whether that meant he was owed money, Colbert responded with more satire: “There’s a difference between imitation and emulation … If you imitate someone, you owe them a royalty check. If you emulate them, you don’t.”

Why cartoons are an ideal form for satire

For decades, TV shows like "The Simpsons" and "South Park" have satirized American culture and politics. Satire thrives on hyperbole, and cartoonists' ability to render the world in any way they choose allows for more elevated critiques.

The US Constitution grants protection for satire

The First Amendment protects satire, though it does not protect defamation. The key distinction is that satire—evident by its hyperbolic language and comedic portraits—is not intended to be believed, even if it's being malicious.

After the Sept. 11 terrorist attacks, The Onion stuck with satire

Although other comedians believed anything lighthearted in the wake of the attacks was inappropriate, The Onion, a satirical newspaper, decided to do what it always did. That issue’s top story was a headline that would go down in comedy history.

Critics of New Journalism believe the form shares unreliable information

After Gay Talese’s 2016 book on Gerald Foos was found to lack factual accuracy, criticism of New Journalism returned to the limelight. Some believe the narrative focus requires abandoning the facts and leaves too much room for writers to make up material rather than present what actually happened.

Balancing free speech while curbing misinformation has destroyed content moderation

Accusations of censorship and bias have led social media companies like Meta and X to scale back or abandon moderation tools—just as foreign propaganda surges. Researchers say their ability to track manipulation online has become severely limited.

How to read the news on TikTok

There's plenty of news on TikTok, but that doesn't mean it's all reliable. This guide, written by a communication technology professor, breaks down the ways the app's algorithm delivers news. It also covers how users can determine whether or not a story is factual or misleading. Most strikingly, the professor warns readers that if they didn't search for a TikTok video, then "it probably found you."

Social media can reinforce echo chambers that amplify pre-existing sentiments

A 2023 Nature study showed that exposure to diverse content left participants with unchanged core beliefs, suggesting social media alone cannot create hateful viewpoints. However, such platforms allow rhetoric to spread widely, potentially exacerbating geopolitical tensions.

There are three main types of satire: Horatian, Juvenalian, and Menippean

These classifications are based on the Roman poets who popularized them. Horatian is good-natured and lighthearted, Juvenalian is bitter and more caustic, and Menippean contains many layers.

The unavailability bias says what we don't see must not exist

Before social media, information was more scarce, and it was the norm not to know much about some controversy or episode. This led to a common prejudice: the availability bias, that what is at hand must be true (in business, the courts, finance, and many fields). With information overload today, the inverse occurs: when something is missing (like the photo of a suspect), it makes us think the suspect does not exist.

Deepfakes came to prominence in the form of nonconsensual pornography

The explosion of deepfakes depicting renowned people in both ridiculous and compromising videos has provoked widespread fears they will undermine public trust in authoritative knowledge. However, some scholars argue that real videos will always be distinguishable from deepfakes via the video-sharer's testimony and a broader social context.

Americans think being informed is a priority for voting, but don't prioritize reading the news.

Why this artist staged a satirical romance with Mark Zuckerberg

Internet performance artist Harriet Richardson is using AI and Meta's social media tools to make it appear as though she's in a serious romantic relationship with Mark Zuckerberg. While the images generate laughs, Richardson also says they're part of a larger satirical project aiming to highlight the larger societal impact of Meta's decision to discontinue fact-checking content across its platforms.

Mark Zuckerberg apologized for not doing enough to stop the spread of misinformation on Facebook ahead of the 2016 election

Leading up to the 2016 election, misinformation about both Donald Trump, Hillary Clinton, and even Barack Obama flourished on Facebook. In the final stretch leading up to the election, more than one-quarter of Americans visited a fake news site supporting either Trump or Clinton. Many fake news studies have widely different methods of measuring and assessing the impact of fake news, so the actual impact it had in the 2016 election is unclear.

Memes are 'ready-made language'

Internet memes—groups of texts with shared core content, medium, and stance—are what we, as creators and consumers, make of them. Through their seemingly innocuous and irreverent design, these "bite-sized" transmissions have become vehicles of misinformation, conspiracy, propaganda, activism, and subversive messaging.

The ease of deepfakes creation may soon overwhelm our sense of digital truth

Shortly after the public release of related technology in 2017, some experts saw the technical limitations of deepfakes as preventing them from becoming widespread tools of disinformation. Since then, the neural networks behind diffusion models and generative AI have eliminated the barriers to creating convincing synthetic media for propaganda.

Research suggests articles on Wikipedia are about as reliable as 'accurate' sources

Studies from Nature, The Guardian, the Journal of Clinical Oncology, and the Canadian Library Association, among others, did not identify significant errors, particularly in articles related to academic topics. The site is still considered an exploratory, tertiary source subject to systemic biases from its human editors, especially within controversial topics.

'Birds Aren't Real' parodies the way memes traffic conspiracy theories

Peter McIndoe claims the US government killed 12 billion birds only to replace them with drones. These statements have powered protests—and McIndoe's fictional campaign that highlights how conspiracies and their theorists are treated.

How one trial tested the limits of satirical music

The rapper Afroman, who earned jokey hits in the '90s with songs like "Because I Got High," was taken into court by police officers by police officers in Adams County, Ohio, who alleged that he'd defamed them in his songs. The music in question was recorded after those officers raided his house and satirized the situation, often in graphic terms. The rapper beat the case, but not before his satirical songs were analyzed in court.

One pop-culture historian fooled the nation with a fake origin story of April Fools' Day

In 1983, Joseph Boskin, a professor at Boston University, was interviewed by the Associated Press to discuss the history of April Fools'. Boskin shared a made-up story about a jester who took over Rome for a day and proclaimed that April 1 would henceforth serve as 24 hours of silliness. AP published the fib about "King Kugel," creating buzz and confusion for news outlets around the country.

Memes can influence politics and culture

Although internet memes are typically considered trivial and humorous, they're also powerfully persuasive political tools used to convey mainstream ideas.

Social media can be a valuable public health tool, combating misinformation, advancing health research, boosting social mobilization, and raising awareness of health services and events.

One of the earliest known satires is an ancient Egyptian parody of life advice

“The Satire of the Trades” mocks the then-popular “wisdom literature,” which imparted life advice. In the text, a father, a scribe, explains why his son should work the same job, detailing the miseries of several other lines of work. His ultimate argument is that it’s best to be a manager rather than a worker: “See, there is no office free from supervisors except the scribe's. He is the supervisor!”

Gay Talese never fully accepted the title ‘New Journalism’

“I don't think it was new, and I don’t think it was journalism,” he said. He instead viewed what he and other writers were doing as defining reality using a storytelling technique. In other words, storytelling that wasn’t fiction.

Extremist groups have used Facebook to propagate misinformation and recruit members

For years, Facebook has been accused of taking a too-light approach to content moderation. While it's made strides in recent years, problematic content continues to thrive on the company's platforms.

Stephen King, Octavia Butler, and Anthony Burgess all grew to regret books they'd published

Some, like Butler, regretted writing predictable, trope-heavy books. Others, like King and Burgess, regretted that what they'd intended as satire had been misunderstood as endorsements.

True crime fans can sometimes disregard the real people and trauma behind cases

True crime content has become a social gathering place. In addition to content generated by creators, consumer-driven true crime spaces have blossomed on social media. In these spaces, consumers track developments and share theories as if criminal cases are sports. Citizen sleuths can sometimes inspire new leads but often add to survivors' suffering and sling speculation that can clog tip lines and hit innocent bystanders.

Malicious use of deepfakes can be found in scams, misinformation, and disinformation

Artificial neural networks can identify an individual's physical characteristics when provided with training data, such as real footage of the person speaking. Graphics techniques overlay these with matching characteristics from another real or generated person to create novel footage of things that have never taken place in reality.

In 1957, the BBC conducted one of the first televised April fool pranks

The reputable broadcaster reported a story about a family in southern Switzerland harvesting spaghetti from a "spaghetti tree." Some viewers didn't appreciate the joke and felt angry about being misled.

Social psychologist Jonathan Haidt, author of The Anxious Generation, contends that children are losing the ability to pay attention as they spend half their lives perusing social media content designed to hook them.

True crime fans can derail lives with misguided accusations

In the wake of four stabbing deaths at the University of Idaho in November 2023, online sleuths, without any supporting evidence, were quick to point accusatory fingers at potential perpetrators. Poring over news reports, social media pages, and internet interactions can reveal viable information that can help solve crimes. Such (sometimes monetizable) behavior can also easily give rise to rumors and threats while impeding official investigations.(Some readers may experience a paywall.)

Some attorneys are using true crime fans to their advantage

True crime fans are notorious for falling down rabbit holes. Now that passionate interest is being exploited by attorneys marshaling influencers to serve as informal public relations representatives, a trend that's blurring the lines between fan theories and reality.

A 'Simpsons' writer on the show's inadvertent predictions

Some have noted that "The Simpsons" has accurately anticipated a number of events years before they happened. In this interview, showrunner Al Jean explains how these unintentional predictions came about and why he believes the events were not so much visions of the future as educated guesses.

Things you thought you knew but were wrong

Mike and Sarah are journalists obsessed with the past. Every week they reconsider a person or event that’s been miscast in the public imagination.