The drink that became Coca-Cola was originally called 'Pemberton's French Wine Coca.'

Coca-Cola and Pepsi have a fierce rivalry

And it's been that way for a long time—both of the sodas were created in the late 1800s in the South. Pepsi was created by Caleb Bradham, and was originally called "Brad's Drink."

John Pemberton only sold roughly 25 gallons of Coca-Cola syrup in its first year

That equates to roughly 9 drinks per day. But once he brought it to pharmacies that hooked the syrup up to their soda fountains, sales increased significantly, with roughly 2,000 gallons being sold two years later. This video about Coca-Cola's early history is narrated by actress Jenny Slate for a Comedy Central series called "Drunk History," so not all of it is intended to be entirely factually accurate.

Coca-Cola was created during a patent medicine boom

A "patent medicine" is a proprietary medicine that is ostensibly created and marketed under a patent, and, crucially, is available without prescription.

Visualize how Coca-Cola's secret formula has changed over time

Coca-Cola contained small amounts of cocaine until the early 1900s—but that's not the only time Coca-Cola has altered its recipe over the years. For instance, Coca-Cola transitioned from cane sugar to high-fructose corn syrup in the 1980s.

Coca-Cola began developing Diet Coke to compete with a diet cola called Tab

Launched in 1963, Tab was successful in part because of its diet-conscious branding, with the name "tab" referring to the idea of "keeping a tab on your weight." Diet Coke made its debut in 1982.

The Coca-Cola bottle was designed to be recognizable even when shattered

The contour bottle, which was designed and patented to prevent copycats in its distributed bottling system in 1915, would soon become one of the most identifiable shapes in commercial culture. The designers also made sure it could be easily identified even in the dark.

​​Andy Warhol made a Coca-Cola perfume called 'You're In'

The 100 spray-painted bottles were filled with a cheap citrusy perfume, practically begging audiences to ask if they were indeed filled with urine. The Coca-Cola Company sent a cease-and-desist letter shortly after learning of the project. IN 2017, a Japanese fashion brand remade the works without mentioning Coca-Cola.

See how Coca-Cola bottle designs have changed over the years

The shape of the Coca-Cola bottle has been given many nicknames over the years, including the "hobbleskirt" bottle, after a fashion trend in the 1910s when tapered skirts that were narrow below the knees were popular.

'This American Life' once tried to recreate the original recipe for Coca-Cola

Given that the Coca-Cola formula is one of the company's most closely-guarded secrets, the radio show's team was surprised to come across a 1979 newspaper article with what looked like the original recipe for Coke.

See an image of the earliest surviving coupons used in America

This clip from the "Acquired" podcast shows an image of one of the original Coca-Cola coupons. The hosts argue that the coupons helped popularize Coca-Cola in its early days, making them a key component in the story of one of the world's most iconic brands.

The word ‘coupon’ comes from a French word meaning ‘to cut’

The history of coupons starts in the US with the Coca-Cola coupon that was mailed to consumers, offering them a chance to come try the soda for free in a nearby pharmacy. A coupon created by cereal company Post is one of the earliest widely cited follow-ups—it offered a penny off a box of Grape Nuts in 1909.

The Stepan Company is the only US company with legal permission to import coca leaves

The Stepan Company works closely with Coca-Cola so that the soda giant can continue to use coca leaves for its beverages. Today, the cocaine from the coca leaves is removed before they are used to create Coca-Cola.

Unlike its Mexican counterpart, American Coca-Cola contains high-fructose corn syrup rather than sugar

There are a few reasons why American Coke turned away from sugar in the 1980s, but none of them are related to consumer health. This Reader's Digest article breaks down the history behind Coke's recipe change, explaining why the company continues using high-fructose cough syrup.

The Coca-Cola Company also owns Sprite, Smartwater, and many more brands

The parent company owns lots of beverage brands, from sodas to water, including Dasani, Minute Maid, Topo-Chico, and more. You can see all of the roughly 200 brands it owns on its website.

Coca-Cola claims that only two people in the world know the full Coca-Cola formula

They are supposedly two Coca-Cola executives. Over the years, a number of handwritten formulas have surfaced to the public, but Coca-Cola has ruled all of them as inauthentic.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

Coca-Cola operates under an asset-light, divided structure

The "company" manages the brand itself, as well as its secret formula and syrup production. The capital-intensive "system" of independent bottlers, on the other hand, handles manufacturing and distribution.

Modern Champagne owes much of its existence to one woman: Widow Clicquot

Barbe-Nicole Ponsardin, better known as the Widow Clicquot, might not have actually invented Champagne, but her innovative approach to winemaking yielded many techniques still used today. Taking over her husband’s failing business after his death, the Widow Clicquot combined business savvy and innovative thinking to make the process easier, more efficient, and, most important, more profitable.

Champagne’s fizz used to be considered a flaw

The bubbliness that we love now was once considered a winemaking failure. In fact, Dom Pérignon probably would have referred to it by its common nickname at the time, "vin du diable," or devil’s wine. The wine’s volatility often caused bottles to explode, which was both dangerous and costly. It wasn’t until the development of sturdier bottles and more consistent winemaking techniques that popularity truly soared.

Coca-Cola made up roughly 19.2% of US carbonated soft drink market share as of 2023

Separately, Diet Coke made up about 7.8% of US market share that year. Pepsi was responsible for 8.3% of market share, as was Dr. Pepper.

The mastermind behind Veuve Clicquot Champagne was an 1800s French widow

When Barbe-Nicole Ponsardin's husband died in the early 1800s, the Widow Clicquot (the word "veuve" means "widow" in French) took over the family's Champagne business—and turned it into the success it is today. She did so during a particularly unfavorable time for women in business.

The ancient Romans invented the first known artificial sweetener—it involved lead

The product was known as "sugar of lead." It was made by boiling wine in lead pots, concentrating the grapes' natural sugars and adding sweetness from the lead that leached into the grapes. The substance was used until roughly the 1880s for medicinal purposes and also to sweeten wine. (Some users may encounter a paywall.)

Why Coke tastes different at McDonald's

Fans of the sugary soda Coca-Cola have noticed significant differences between its canned variety versus what pours forth from the fountain at McDonald's. Is there anything to the claim? Weird History Food takes a dive into this essential fast-food...

Dom Pérignon was a 17th-century French monk often inaccurately credited with inventing Champagne

You’ve probably heard of Dom Pérignon the brand, but what do you know about Dom Pérignon the man? He is often credited with inventing Champagne—which is why the iconic (and expensive) Champagne house is named after him—but the truth is he simply pioneered many methods for manufacturing it.

Britain’s bottle innovation saved Champagne

Champagne wouldn’t be where it is today without a surprising partner: 17th-century British glassmakers. An energy crisis caused by deforestation—not enough trees to burn—led to the search for an alternative fuel source. Enter coal. The plentiful resource burned much hotter than wood, creating stronger glass that could stand up to the pressure of the carbon monoxide produced by the wine’s second fermentation and solving one of the fledgling industry’s most vexing problems.

Bottled water started as a 19th-century wellness trend

Selling drinking water in America began at resorts in New York and West Virginia, where tourists were encouraged to take the regenerative mineral water back to their homes.

Liquor merchant Carl Conrad registered the ‘Budweiser’ trademark in 1878

He helped commercialize the beer and licensed the Budweiser name. Before working with Anheuser-Busch, Conrad was a US importer of wines, champagnes, and liquors.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

After the Boston Tea Party (1773), colonists boycotted tea and turned to coffee, with coffeehouses becoming hubs for revolutionary discussions. The stimulating import from the Caribbean helped shape the nascent American taste.

Wine explained

Wine is the sublime product of fermentation, the process of breaking down fruit—typically grapes. As the grapes ferment, yeast consumes the natural sugars and converts them to alcohol. With the process first developed and refined thousands of years ago, wine has been a central feature of celebrations throughout modern history. Want to learn more about its origins? Check out 1440's explainer on wine.

One of the Widow Clicquot’s many innovations was the process of riddling

Riddling involves storing Champagne bottles at an angle and methodically turning them in order to collect any sediment in the neck of the bottle. The technique—which was kept a strict secret—cut down on both time and waste, allowing the House of Clicquot to outsell its competitors for decades until word inevitably leaked and riddling became the standard.

There's a legal loophole behind California Champagne

In the late 19th century, sparkling wine production took root in California before France began the fight to own the term “Champagne.” Many American winemakers already used it for easy recognition. The battle continued for over a century before reaching an agreement in 2005, stipulating that American sparkling wine couldn’t be labeled as Champagne unless the producer was already calling it such.

The word 'toasting' goes back to the 17th century

The act of clinking drinks and wishing fellow revelers good fortune is an ancient tradition, but the term for it dates back to the late 17th century. Although there are numerous explanations for its origins, the most likely is that people associated the act with the toast placed in wine, which provided flavor and absorbed acidity.

Check out George Washington's beer recipe

The first American president's journal includes a recipe for "small beer," a low-alcohol beverage that was a cleaner (and slightly inebriating) alternative to the potentially sickening water of the time.

The Corps brought along an estimated 120 gallons of whiskey

To help them through the arduous trek, the Corps of Discovery brought the whiskey alongside wine, brandy, and rum for morale, trade, and medicinal use. Early on in the expedition, the adventurers reported frequent drunkenness.

'Dirty soda' took off in Utah before exploding on TikTok

The concoction is a combination of Diet Coke, coffee creamer, and citrus. This Eater article delves into the history behind the sugary drink, pinpointing its start as a Mormon-friendly alternative to alcohol and caffeine. The explainer also explores why the drink became so popular on social media and offers helpful hints for crafting your own recipe.

Coffee brewing likely originated in Ethiopa and the Arabian Peninsula

A mixture of merchants and colonialism then launched the drink across Europe and the New World. Many European coffee traditions, like the Viennese custom of serving it alongside a small cup of water, are remnants of how coffee has been prepared in the Middle East for centuries.

Differences in the ratio of sugars help distinguish Mexican and American Coke

Mexican Coke is sweetened with cane sugar (sucrose), which dissolves into equal amounts of fructose and glucose, whereas American Coke, which uses high-fructose corn syrup, contains more fructose than glucose.