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College sticker prices can be misleading, as most students don't actually pay the advertised price due to financial aid.

Findings

Additional insights we found via 1440 Explores

  1. At private colleges, the average student pays about a third of the advertised price per year. At public universities, it's less than half.

  2. While a college or university might advertise a price of $90K per year, college tuition works more like a flight where every passenger pays a different fare.

  3. The financial aid options that help bring the cost of college down for most students include Pell Grants, state-level tuition support programs, and institutional aid from the colleges themselves.

  4. Over 80% of undergrads at private, nonprofit colleges receive some form of institutional aid.

  5. Less than a quarter of students at private colleges pay the full sticker price.

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