Today's money-making influencers might not have existed without the 'mommy bloggers.'

"Mommy bloggers" chronicled the realities of their lives with kids on blogs in the early 2000s. Many eventually made some serious ad dollars too.

In the 2010s, dozens of female founders were celebrated on the covers of business magazines like Inc. for their recent startup success, from Emily Weiss’s Glossier makeup brand to Steph Korey’s Away luggage company. But many of these companies were also the subject of large takedown articles around the year 2020.

Long before anyone memorized a TikTok dance, the creator economy began with regular people blogging about their personal lives. Eventually, it snowballed into the creator economy we know today. The Washington Post created an interactive timeline to help visualize how the creator economy got from point A to point B.

Thirteen-year-old Evelyn started posting get-ready-with-me style videos the summer before she entered 7th grade. Pull back the curtain on how she rose to internet fame through cutting observations of her peers at school, and how platforms like TikTok have responded to those under 13 joining the creator economy.

The Mr. Money Mustache blog was started in 2011, and was written by a man named Peter Adeney. It gained a significant following documenting real people’s experiences trying out FIRE, and also helped popularize the concept.

You’ve probably heard of influencers, but have you heard of “de-influencers?” Basically, the de-influencing trend started when creators began making videos about products you shouldn’t buy, rather than sponsored content promoting things you should purchase. Comedian Taylor Tomlinson recently cracked some jokes about the trend, and its companion “under consumption-core.”

The story of this parenting influencer is perhaps one of the darkest stories to come out of the creator economy. Ruby Franke previously ran a YouTube channel with millions of followers where she made money by monetizing her controversial parenting advice. Now she’s serving jail time for child abuse.

The daughter of a real estate mogul, Caroline Calloway was an Instagram influencer who leveraged her "Cambridge captions"—young adult novel-esque descriptions of college parties—into a six-figure book deal in 2014. After having failed to produce...

The people who bought the original domains for dot-com companies and had the ideas to start businesses were often bought out by investors before becoming well-known companies. Both Pets.com and Broadcast.com were acquired early on.

From social media platforms like Instagram and TikTok, to major advertisers paying influencers to promote their brands, to the consumers watching online content, quite a few engines have to keep firing to make the creator economy run smoothly.

After Justin Timberlake exposed Janet Jackson during Super Bowl XXXVIII, frustrated viewers searching for clips inspired Jawed Karim and his partners to build YouTube as a platform for sharing missed moments.

In 2005, 21-year-old Alex Tew set out to make $1M by selling $1 pixels on his website, effectively creating a standalone internet billboard. The gambit worked, and because the advertisements were one-time payments, the site looks the same as it did in 2005, despite many of the advertised sites going defunct since.

In the creator economy era, it feels like anyone has the potential to become an influencer—if they can just capture the right content. Naturally, some places are better suited for an Instagram photo than others. Museums-turned-photo-backdrops (think: the Museum of Ice Cream) are the best of the best.

A joint investigation by The Examiner and The Washington Post found that food, beverage, and supplement corporations and groups have paid registered dietitians on social media to promote content that goes against decades of scientific evidence on...

It’s no coincidence that the white women who were seen as the faces of the girlboss movement (founders such as Audrey Gelman of The Wing and Christene Barberich of Refinery29, for instance) stepped away from their companies around the same time that America stepped into its era of racial reckoning with Black Lives Matter.

The evolution of the internet in the early 2000s supercharged the creation and spread of memetic content. Now, highly tuned algorithms on platforms like TikTok and YouTube influence the language, phrasing, and content of creators, which shapes how we use language in the real world.

The creator economy is a system powered by people creating online content for monetizable audiences. These “creators” and “influencers” make money off their digital audiences through brand deals or revenue shares with social media platforms.

Taking pictures of your kids is a huge headache now, but it was even harder for mothers in the Victorian era, when camera technology made posing for photographs difficult. These weird photos will show you how these mothers got their kids to sit...

Food writer Jaya Saxena attributes the mainstreaming of the term to early-aughts TV shows, including “Top Chef” and “No Reservations,” as well as the dawn of social apps like Yelp, which turned everyday diners into critics.

The creator economy, a system powered by people creating online content for monetizable audiences, has democratized fame and influence. Much of influencers' recent power comes from Gen Z's preference for authenticity over the polished approach of legacy media.

The Mr. Money Mustache blog, started in 2011 and written by Peter Adeney, gained a significant following documenting real people’s experiences trying out FIRE, and also helped popularize the concept.

Influencers like Charli D'Amelio and MrBeast, as well as more traditional stars like Dwayne "The Rock" Johnson, produce content that keep people scrolling.

Peloton's at-home workout classes were a game-changer for parents, giving them a chance to squeeze a workout in without leaving the house. The community group feature on Peloton created a sense of community that made users incredibly loyal to the brand.

It has been more than a decade since 2014, the year Sophia Amoruso published her book "#Girlboss," which became a New York Times bestseller. Since then, Amoruso has more or less journeyed through the seven circles of the corporate underworld, and the "girlboss" has been declared dead. This podcast episode lets listeners hear her thoughts on the legacy of the girlboss phenomenon 10 years after she started it.

This article from 2016 is a time capsule of sorts. It includes an interview with the person who coined the term “girlboss,” Nasty Gal founder Sophia Amoruso, that took place just after she appeared on the cover of Forbes magazine. We now know that her company would go on to file for bankruptcy the next year.

Although this article was written pre-pandemic, the workers interviewed in it still feel representative of the sector’s modern ethos. In the piece, the writer interviews a handful of gig workers about why, exactly, they’ve chosen to make a living off of Airbnbs or TaskRabbit gigs rather than doing something else.

A mom shared an Instagram reel of her college-aged son and friends hanging out and playing cards in her dining room. She wrote a note explaining how she helped make this happened, and provided tips to other parents hoping to keep their children visiting home for a long time. She encouraged parents to keep snacks in the house, say yes when their kids asked to hang with friends, and to be okay with a bit of a mess, among other things.

Jimmy Donaldson, aka MrBeast, has accrued 241 million subscribers on YouTube by obsessing over content and spending sometimes millions to produce a single video. He is known for recording himself doing extreme stunts, like staying underwater for 24 hours, and gifting people with large amounts of money. Creators have imitated his style ever since. Dive into how MrBeast transformed YouTube here.

Sophia Amoruso turned a small eBay shop into Nasty Gal, a $250M fashion empire. Her success sparked the #Girlboss movement after her bestselling memoir, but behind the rise was a rapid fall. Leadership struggles and financial missteps led to bankruptcy in 2016.

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

Today's Internet users might think of memes as references spread online through images, videos, and audio clips. But the merger between memes and the internet didn't happen until the 1980s and 1990s—years after the term meme was first coined to describe a different phenomenon.

YouTube has become one of the world's leading entertainment platforms almost entirely on the back of users who upload their own content. An estimated 3.7 million new videos get uploaded to YouTube each day, but only a small, very popular fraction are able to make money from their content.

TikTok is such a cultural force, it’s now a platform for turning ordinary users into stars. This "Planet Money" podcast episode performs a deep dive into how Tai Verdes went from working a day job and dreaming of becoming a successful musician to using TikTok to gain a following.

Through her cooking shows, cookware, and media empire, Martha Stewart ascended to billionaire status in 1999, becoming America's first woman to achieve that number on her own. Despite a conviction in 2004 and time spent in prison, Stewart rebounded and continues to develop product lines and media, with an estimated net worth of $200M. Read more about her story here.