Posted by
Scents, when they are truly unique and identifiable to a particular brand, can be trademarked.

Findings
Additional insights we found via Visual Capitalist
Any trademark on a scent must pass two tests: distinctiveness and nonfunctionality.
A form of intellectual property, trademarks are legal identifiers that distinguish a service's or product's ownership.
In order to be trademarked, the scent of a product can't be the primary purpose of that product (like a candle or a perfume), and the scent has to be distinct.
Trademarks are intended to protect businesses from infringement and consumer confusion.
More Posts
You've reached the end.






















