Meta has reported WhatsApp users send over 100 billion messages daily

Meta Platforms Inc., which owns both Facebook and Instagram, is the largest social media company in the world.

See the average daily volume of data processed by the internet, from emails to Zoom meetings

During February 2025, over 333 billion messages were sent via email every day, or approximately 231,400,000 per minute. Over 150 million hours were spent daily on Zoom meetings worldwide, but almost 10 times that amount of video content was streamed in the same timeframe.

Read a breakdown of WeChat, the central technology in Tencent's empire that boasts roughly 1.4 billion users and hosts e-commerce, payment, and messaging services all in one place.

In 2018, Tencent's market capitalization hit $580B, surpassing Facebook (now Meta) for the first time.

WeChat has become China's primary news platform, due to expansive user base and legacy media's adoption of the platform.

TikTok boasts nearly 1.8B monthly users

The app has surged in popularity recently, with usage surging during the COVID-19 pandemic. Those users have generated high revenues, too, with over $23B in 2024.

TikTok is one of the fastest-growing social media platforms of all time

Centered around user-generated short videos, the platform was created by the Chinese technology company ByteDance Ltd. With over 1.8 billion users, the app has become a global force.

Creating a digital alternative to the traditional Chinese 'red envelope' payments helped spur WeChat's financial services growth, and helped it become a 'superapp.'

Meta's acquisition strategy for Instagram and WhatsApp led to a 5-year-long antitrust lawsuit

In 2020, the Federal Trade Commission sued Meta as part of the agency's efforts to rein in big tech companies. The FTC alleged that Meta overpaid for Instagram and WhatsApp in a "buy or bury" strategy to gain access to those companies' talent and diminish competition. In 2025, a federal judge sided with Meta, citing intense change in the social media landscape.

Around 87 million users were impacted by Facebook's Cambridge Analytica scandal

Cambridge Analytica, a consulting firm with Russian and conservative ties, harvested data from Facebook users through a research tool that tracked interests across social connections on Facebook. Those profiles were used for targeted ad campaigns supporting Donald Trump in 2016 and pro-Brexit ads. A whistleblower originally said the private data of more than 50 million Facebook users was compromised, but a Facebook officer later estimated the number was around 87 million. Facebook settled the class-action lawsuit over the privacy breach for $725M in 2022.

9 billion voice notes are sent every day

The recorded voice note has come to replace a regular phone call conversation for some. Observers suggest the monological nature of the voice note corrodes the benefits of real-life interactions.

Why millions of telegrams are still sent every year

Telegrams enabled much faster communication across distances when they were invented in the 1800s, but they became generally obsolete after emails and cell phones were widely adopted. So why are 17 million still sent every year? A combination of factors: the legal requirement to send paper documents far and fast, the resistance to updating processes, and nostalgia. Explore more with this video.

View the countries with the most internet users, including 94% of those in high-income nations

As of 2025, the four most populous nations—China, India, the US, and Indonesia—are also the ones with the most internet users, collectively accounting for almost half of the 6.04 billion internet users worldwide. This suggests that population size, rather than adoption rate, is a better predictor of online activity.

Social media can be a valuable public health tool, combating misinformation, advancing health research, boosting social mobilization, and raising awareness of health services and events.

The world's top streaming services (by subscriber count)

With almost 270 million paying users, Netflix is the dominant force in streaming entertainment. But after enjoying a first-mover advantage for years, competitors are beginning to catch up. Most notable is Amazon, which leverages its Prime subscriptions to bundle Prime Video, and has amassed an estimated 200 million users. See an updated tracker of the world's biggest platforms by audience.

The average TikTok user spends 95 minutes on the app per day

According to HubSpot, the average TikTok user spends 95 minutes per day using the app, and an estimated 90% of users access TikTok daily. TikTok also has the highest average session length among social media platforms: Its users spend almost 11 minutes per session.

X is a social media platform focused on real-time communication and content sharing

Users post and interact through short messages known as tweets. As of February 2025, X receives over 4.83 billion monthly visits, with users spending an average of 34 minutes daily on the platform.

The dating app Hinge markets itself as 'designed to be deleted'

Harvard graduate Justin McLeod started Hinge in 2011. Since then, despite competition from larger apps like Bumble and Tinder, it's grown into the third-largest dating app by market share in the US, bringing in roughly $396M in revenue as of 2023.

What we learned about Google

Google processes over 8.5 billion searches every day—more than the number of people on Earth. This short breakdown covers how the company evolved from a Stanford research project into a global tech leader, with products like YouTube, Gmail, and Android reaching billions worldwide.

As of 2025, Wikipedia is one of the top 10 most-visited sites in the world

Alphabet Inc.'s Google search engine and YouTube received nearly 150 billion combined visits in November, followed by Facebook, ChatGPT, and Instagram, which each received over 5 billion visits during the same span. With 4.42 billion visits for the month, Wikipedia ranked just behind Reddit's 4.85 billion.

In 2022, there were 4.2 billion social media users across the globe

Among them were 200 million creators. Linktree, a company that helps create links in people’s social media bios (and much more), gathered the most important numbers from 2022 to get a more accurate picture of what the creator economy looks like, numerically speaking.

The way dating apps make money is changing

As downloads fall across the industry, dating apps are trying to stay competitive by adding paywalls to their business models. The more than $6B dating app industry is largely dominated by Match Group, the parent company of both Tinder and Hinge. This video explores how AI and human behavior are changing the industry one right swipe at a time.

TikTok explained: how the app became a global phenomenon

Since 2018, the short-form, video-sharing app TikTok has gone from launching in the US to becoming a habit-forming cultural force that’s signed up more than half of the country's population as users.

What's the difference between QQ, WeChat, and Weixin?

Tencent owns QQ, Weixin, and WeChat—three separate apps serving different users. QQ launched in 1999 as a youth-focused messenger. Weixin (for China) and WeChat (international) are technically the same app, but split to comply with regional regulations, especially around data and payments.

How end-to-end encryption protects messages, even from service providers

Using symmetric and asymmetric cryptography, data is encrypted on the sender's device before being transmitted across application servers that lack the key needed to decrypt it. The message is not decrypted until it reaches the recipient's device, which uses their private key to recover the plaintext. E2EE's effectiveness has led to its adoption by WhatsApp and Signal.

A timeline and visuals on TikTok's rapid growth

The app that would become TikTok is known as Douyin in China, and this article recounts its history, acquisition of rival Musical.ly, and rebranding ahead of its lightning growth. One visualization shows how quickly TikTok reached 1B users.

Explore internet usage data, including how humans consume 1.2 billion years of content yearly

About half this time consists of content from social media platforms, where the average user spends about 18.5 hours weekly. An estimated $3.66T was spent on consumer goods by online shoppers in 2025, though nonconsumer goods, such as flights and hotel stays, greatly increase this estimate.

Patients are messaging their doctors online more than ever—recent research suggests portal messages have risen by 157% since 2020.

Consumers will use digital payment processing for nearly $40T in spending by 2028

That's just one signal of the industry's massive growth. Investments in the global fintech industry have grown from $4B in 2010 to $92.3B in 2021, as both businesses and consumers seem to quickly adopt new fintech products, from digital payment apps to robo-advisers.

Facebook's internal documents show that though the company publicly plays down Instagram's harms, its own research found that Instagram has promoted mental health issues for teens.

Tencent has relatively low name recognition outside of China—despite being the world's biggest video game publisher—operating a 1.4-billion-user messaging network, and holding more than 80 companies with valuations exceeding $1B.

Top Ethereum dApps

Thousands of decentralized apps (dApps) run on Ethereum, including marketplaces, financial platforms, and social networks. Top apps include Uniswap, a decentralized exchange for buying and selling cryptocurrency, and OpenSea, the biggest marketplace for buying and selling non-fungible tokens (NFTs). New apps are built on Ethereum all the time, facilitating billions of dollars worth of transactions. Explore the biggest ones here.

Visualize the world's most used ecommerce apps, from Amazon to Shein and Temu.

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

The world's first text message was sent on Dec. 3, 1992, when 22-year-old engineer Neil Papworth sent 'Merry Christmas' from a computer terminal to the mobile device of Vodafone's director.

Dating app Bumble laid off roughly 30% of its staff in June 2025

Founder Whitney Wolfe Herd was criticized at the time for telling staff to "calm down" during a company-wide call informing staff of the layoffs. "I see a lot of freaking-out emojis, y'all need to calm down … everyone's going to have to be adults in dealing with this," she said on the call. (Some users may experience a paywall.)

The top three US dating apps by market share are Tinder, Bumble, and Hinge

While Tinder took up about 25% of US dating app market share as of 2024, Bumble wasn't far behind at 24%. Up-and-comer Hinge sat in third place with 18% of US market share.

Most cells undergo programmed, controlled death

In the average adult human, apoptosis occurs in 50 billion to 70 billion cells daily when proteins managing a cell's life cycle send signals that the cell is damaged, causing it to break apart into smaller pieces that are consumed by white blood cells. The consumption prevents damage from spreading via cell division.

Read an overview of Tencent's biggest business moments, from the 2011 WeChat launch to streaming deal with Universal Music Group.

See a visualization of the most popular e-commerce companies in America

Amazon’s app sees more users than the next four most popular e-commerce apps (like Temu, Walmart, and others) combined.

A larger share of LGBTQ+ individuals use dating apps than their straight counterparts

Roughly a quarter of LGBTQ+ adults reported using a dating app in the past year as of 2022. The trend seems to have persisted as the years have gone on, with apps like Grindr geared toward the community seeing significant revenue growth in recent quarters as of 2025.

Listen to a podcast episode that explains how the Chinese discount e-commerce retailer Temu became one of the most downloaded apps in the US.

The majority of Meta's revenue comes from advertising

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

In 2024, global ad spend surpassed $1T for the first time

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

Watch a timeline of Tencent—one of China's earliest tech giants—despite the company's low profile.

Mapping Claude's relative usage worldwide, led by Israel, Singapore, and the US

According to Anthropic's AI Usage Index, the US leads in total users, but Israel and Singapore have higher adoption rates among their working populations. Excluding nations with insufficient numbers of conversations for analysis, Tanzania and Angola rank last in the index.

Charting the most popular email providers since 1997

The email is the most stable feature of the Internet; a rare digital product that changed little over the decades. Nonetheless, the major email service providers have vastly shifted. Watch this time-based chart which shows the number of users of the top 10 email providers since 1997, and see how totally nonexistent Gmail skyrockets to dominance by today.

Letterboxd, the social media app for movie reviews, was named one of Time's 100 most influential companies of 2026.

How Netflix changed TV

In April 2017, Netflix reached 100 million subscribers worldwide—a figure that hit 300 million by 2025. With 50 million in the US alone, it has revolutionized the way people consume entertainment. Newsweek takes a look into the company's history and how it became the dominant force in entertainment.

Are emojis real communication? And other questions for the experts

Emojis took off around 2009, after Apple's operating system for its defining iPhone became available in Japan. By 2012, a standardized set of emojis was released, and now seven in ten users feel a message without one of the 3,664 official emojis is lacking.