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The most expensive ad of all time was for Chanel No. 5 perfume

Findings

Additional insights we found via Chanel

  1. The video ad starred actress Nicole Kidman, who was paid just under $4M for the spot.

  2. Baz Luhrmann directed the spot, which featured Kidman running from the paparazzi in couture outfits designed by Karl Lagerfeld.

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